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A changing book business: it all seems to be flowing downhill to Amazon

January 22, 2018 by Mike Shatzkin 8 Comments

Amazon’s introduction of the Kindle in 2007 was followed rapidly by other ebook systems — Kobo, Google, B&N’s Nook, and Apple’s iBook — and widely-available print-on-demand capabilities for printed books offered by Ingram (Lightning Print was already a decade old) and Amazon’s CreateSpace. Amazon had long exploited price as a weapon in the marketplace, discounting […]

Filed Under: General Trade Publishing, Marketing, Supply-Chain Tagged With: Amazon, Amazon Publishing, Apple, B&N, BookScan, Bookstat.com, Borders, CreateSpace, Data Guy, Google, Hugh Howey, iBook, Ingram, Kindle, Kobo, Lightning Print, Nook, Penguin, PubTrack, Random House

Changes going on around here

October 5, 2016 by Mike Shatzkin 23 Comments

This post is personal, but it is also business. It’s about the shifts taking place in my personal corner of the publishing world, but which will soon enough touch the marketing of many books. For the past couple of years, I have been building a digital marketing business called Logical Marketing with Peter McCarthy and Jess […]

Filed Under: Autobiographical, General Trade Publishing, SEO, Supply-Chain, Technology Tagged With: "What Everyone Needs to Know", BaseballLibrary.com, David Joseph, Evan Schnittman, Hachette, Jess Johns, Logical Marketing, New York Review of Books, OptiQly, Oxford University Press, Penguin, Peter McCarthy, Random House, Robert Riger, Sportsline, Supply Chain Tracker, VISTA

The “Big Change” era in trade book publishing ended about four years ago

July 11, 2016 by Mike Shatzkin 8 Comments

Book publishing is still very much in a time of changing conditions and circumstances. There are a host of unknowables about the next several years that affect the shape of the industry and the strategies of all the players in it. But as publishers, retailers, libraries, and their ecosystem partners prepare for whatever is next, […]

Filed Under: Digital Book World, Direct response, eBooks, General Trade Publishing, Global, Industry Events, Licensing and Rights, Marketing, New Models, Publishing History, Scale, Self-Publishing, Supply-Chain Tagged With: "Electronic Publishing and Rights", Amazon, Apple, Barnes & Noble, Borders, CreateSpace, Edelweiss, Firebrand, Hachette, HarperCollins, iBookstore, iPad, iPhone, Kindle, Kobo, Macintosh, Macmillan, NetGalley, Nook, Palm Pilot, Penguin, Publishers Weekly, Random House, Simon & Schuster, Steve Jobs, US Department of Justice, Voyager Expanded Book

Can crowd-sourced retailing give Amazon a run for its money?

December 16, 2015 by Mike Shatzkin 35 Comments

Although it has always seemed sensible for publishers to sell their books (and then ebooks) directly to end users, it has never looked to me like that could be a very big business. In the online environment, your favorite “store” — the one you’re loyal to and perhaps even have an investment in patronizing (which […]

Filed Under: Atomization, Authors, eBooks, General Trade Publishing, Global, Licensing and Rights, Marketing, New Models, Publishing History, Scale, Self-Publishing, Supply-Chain, Technology Tagged With: Aer.io, Aerbook, Amazon, American West, Barnes & Noble, Bertelsmann, BN .com, Bookish, Books Online, Borders, Google, Hachette, Hummingbird, I2S2, Ingram, Kindle, Kobo, Nook, Penguin, Random House, Ron Martinez, Simon & Schuster, The Book Depository, Zola Books

Amazon channels Orwell in its latest blast

August 9, 2014 by Mike Shatzkin 243 Comments

Anybody who reads Amazon’s latest volley in the Amazon-Hachette war and then David Streitfeld’s takedown of it on the New York Times’s web site will know that Amazon — either deliberately or with striking ignorance — distorted a George Orwell quote to make it appear that he was against low-priced paperbacks when he was actually […]

Filed Under: Authors, eBooks, General Trade Publishing, Licensing and Rights, New Models, Publishing History, Self-Publishing, Supply-Chain Tagged With: 1984, Amazon, Anchor Books, Ballantine, Brentano's, David Streitfeld, Doubleday, Douglas Preston, Espresso Book Machine, Fawcett, George Orwell, Hachette, Jason Epstein, Jeff Bezos, Leonard Shazkin, Malcolm Gladwell, Michael Pietsch, NY Review of Books, Penguin, Philip Van Doren Stern, Random House, Sid Gross Doubleday Bookshops, Viking

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

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