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Both the supply chain and book marketing are forever changed by Coronavirus

July 12, 2020 by Mike Shatzkin Leave a Comment

Just before the world changed, about five months ago on February 18th, we wrote in this space about two initiatives that made sense for all publishers to employ to raise revenues and profits. One was Ingram’s Guaranteed Availability Program (GAP), which connects their Lightning print-on-demand capability to their ability to ship within 24 hours, delivering […]

Filed Under: eBooks, General Trade Publishing, Marketing, New Models, Scale, SEO, Supply-Chain Tagged With: Book supply chain, GAP, Grove Atlantic, Guaranteed Availability Program, Houghton Mifflin Harcourt, Ignition, Ingram, Lightning Print, Open Road, Print-On-Demand

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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