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“Automated ebook marketing by Open Road; can anybody else do it?”

September 12, 2022 by Mike Shatzkin Leave a Comment

Open Road Integrated Media has been an active client for the past couple of years. I have been intrigued by their claim of having the only really automated ebook marketing system in existence. I can’t say I have the inside knowledge of every other big player’s operations to confirm that is true, but it certainly […]

Filed Under: Direct response, eBooks, General Trade Publishing, Licensing and Rights, Marketing, New Models, SEO, Supply-Chain Tagged With: A Love So True, Apple, Automated digital marketing, Bookbub, digital marketing, Early Bird Books, Epic, Fable, Facebook, Hoopla, Ignition, Instagram, Kindle, Kobo, Library Ideas, Murder & Mayhem, Nook, Odillo, Open Road, Open Road Integrated Media, OverDrive, Pinterest, Scribd, The Archive, The Lineup, The Portalist, TikTok, Twitter

Both the supply chain and book marketing are forever changed by Coronavirus

July 12, 2020 by Mike Shatzkin Leave a Comment

Just before the world changed, about five months ago on February 18th, we wrote in this space about two initiatives that made sense for all publishers to employ to raise revenues and profits. One was Ingram’s Guaranteed Availability Program (GAP), which connects their Lightning print-on-demand capability to their ability to ship within 24 hours, delivering […]

Filed Under: eBooks, General Trade Publishing, Marketing, New Models, Scale, SEO, Supply-Chain Tagged With: Book supply chain, GAP, Grove Atlantic, Guaranteed Availability Program, Houghton Mifflin Harcourt, Ignition, Ingram, Lightning Print, Open Road, Print-On-Demand

Two pretty easy ways to add revenue that most publishers are missing

February 18, 2020 by Mike Shatzkin Leave a Comment

The biggest publishers today are regularly delivering improved profit performance on a flat or declining sales base. This masks a troubling truth about today’s book business. The core asset base of a book publisher is “performing titles”: the books that are delivering measurable revenues. The more of them there are the healthier the business is. […]

Filed Under: eBooks, General Trade Publishing, Licensing and Rights, New Models, rights, Scale, Supply-Chain, Technology Tagged With: books on Kobe Bryant, Free money for publlshers, Ignition, Ingram, Jane Friedman, John Ingram, Lightning, Open Road, Print-On-Demand

Ebooks change the game for both backlist and export

October 6, 2015 by Mike Shatzkin 12 Comments

There are two aspects of the business that ebooks should really change. One is that ebooks can really enable increases in sales of the backlist. The other is that ebooks will really enable sales outside the publisher’s home territory. The second piece of this hardly even requires much effort. At a conference called Camp Coresource hosted by […]

Filed Under: Digital Book World, eBooks, General Trade Publishing, Global, Licensing and Rights, Marketing, Scale, SEO, Supply-Chain Tagged With: Amazon, Author Earnings, BISG, Book Industy Study Group, Camp Coresource, Carolyn Reidy, Data Guy, Digital Book World, Diversion Books, EverAfter Romance, Ingram, Mary Cummings, Open Road, Simon & Schuster

Print book retailing economics and ebook retailing economics have almost nothing in common

October 7, 2014 by Mike Shatzkin 63 Comments

There has been a lot of conversation lately about the differences between wholesale pricing and agency pricing for ebooks and about what constitutes a “fair” division of revenue between publishers and retailers. Since the economics of bookstores have been generally misunderstood for years, it is not surprising that the understanding of what changes make sense […]

Filed Under: eBooks, General Trade Publishing, New Models, Supply-Chain Tagged With: Amazon, Baker & Taylor, Barnes & Noble, Bookbub, Crown Bookstores, Hachette, Ingram, Jonathan Nowell, Josh Schanker, KDP, Matt Cavner, Michael Cader, Microsoft, Mobi, Nielsen Book, Open Road, Palm Digital, Palm Pilot, Peanut Press, Rachel Chou, Random House, Russ Grandinetti, Vook

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business
  • “Automated ebook marketing by Open Road; can anybody else do it?”
  • How book publishing has changed in recent decades and the puzzling question of what comes next

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  • What the ruling against the PRH-S&S merger means for the publishing business

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