There are two aspects of the business that ebooks should really change. One is that ebooks can really enable increases in sales of the backlist. The other is that ebooks will really enable sales outside the publisher’s home territory. The second piece of this hardly even requires much effort. At a conference called Camp Coresource hosted by […]
Print book retailing economics and ebook retailing economics have almost nothing in common
There has been a lot of conversation lately about the differences between wholesale pricing and agency pricing for ebooks and about what constitutes a “fair” division of revenue between publishers and retailers. Since the economics of bookstores have been generally misunderstood for years, it is not surprising that the understanding of what changes make sense […]
Publishers need to rethink their marketing deployments and tactics in the digital age to take advantage of their backlists
Well-articulated complaints about the way traditional publishing compares to self-publishing have recently been posted by two accomplished authors, one who writes fiction and one who writes non-fiction. These point to what most publishers really should already know. Some fundamental and time-honored truths about publishing need to be reexamined as we continue the digital transition. And […]
When an author should self-publish and how that might change
There is a question that every agent and publisher is dealing with, because authors surely are. And that’s this: when should an author self- (or indie-) publish? The answer is certainly not “never”, and if there is anybody left in a publishing house who thinks it is, they should think a little harder. For a […]
Now HERE is an experiment that looks like it worked and is worthy of replication
The new opportunity to publish a book without printed inventory has been popularized primarily by self-publishing authors and by new fledgling publishing enterprises like Entangled and Byliner following in the footsteps of earlier pioneers like eReads and Ellora’s Cave and, more recently, Open Road. This changes the economics of publishing substantially, taking a very large […]
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