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A Little Ado About Something

September 7, 2009 by Mike Shatzkin 7 Comments

The transition from print to digital is going to be a continual lesson in branding for publishers and in merchandising for retailers. I got a dose of that trying to make use of modern technology to deal with an old common problem last week. I knew two or three weeks before that I was going […]

Filed Under: Autobiographical, eBooks, General Trade Publishing, Publishing, Supply-Chain Tagged With: Andrew Savikas. Ami Greko, BN .com, Boscobel. Shakespeare, Google, Lamb's Tales from Shakespeare, Much Ado About Nothing, Peter Strauss, Princeton, Random House, Tor.com, William Seymour Theater Collection

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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