Ingram’s Lightning Print operation outside of Melbourne isn’t massive (at least not yet), but it sure has a lot of capabilities. It can deliver hardbacks as well as paperbacks, color as well as just black, and pretty much an infinite number of trim sizes. It’s built for true POD, meaning runs of one copy, but […]
Imprint consolidation at big houses is a sign of changed times
I had reason to learn recently that Ingram has 16 million individual titles loaded in their Lightning Source database ready to be delivered as a bound book to you within 24 hours, if not sooner. So every book coming into the world today is competing against 16 million other books that you might buy. That […]
The latest marketplace data would seem to say publishers are as strong as ever
This post began being written a couple of weeks ago when I recalled some specific misplaced expectations I had for the self-publishing revolution and started to ponder why things happened the way they did in recent years. It turns out a big part of the answer I was looking for provides clarity that extends far […]
When it comes to supporting authors in marketing efforts, no publisher has it right yet
It is my firm conviction that the biggest shortcoming of traditional publishers these days is their failure to help authors help themselves with digital marketing. In my opening remarks at Digital Book World earlier this month, I said this: At the very least, every house should do a “digital audit” for every author they sign […]