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One big change in book publishing is that it does not require you to have much of an organization to play anymore

September 30, 2019 by Mike Shatzkin Leave a Comment

More than two decades into its digital transition, book publishing has evolved so that a capital-intensive infrastructure is no longer a requirement to successfully develop a book, or a list of books, and bring the books to market. This has resulted in a self-publishing segment, so far almost entirely author-driven, that is substantial in reach […]

Filed Under: Authors, eBooks, General Trade Publishing, Licensing and Rights, Marketing, New Models, Publishing History, Scale, Self-Publishing, Supply-Chain Tagged With: Amazon.com, Apple, Audible, Barnes & Noble, Borders, Costco, eBooks, Google, iBookstore, Indigo, Ingram, Ingram Spark, iPad, Kindle, KindleUnlimited, Kobo, Nook, Sony Reader, Walmart

After seeing Lightning Australia and a couple of publishers, and learning a few things

January 23, 2019 by Mike Shatzkin Leave a Comment

Ingram’s Lightning Print operation outside of Melbourne isn’t massive (at least not yet), but it sure has a lot of capabilities. It can deliver hardbacks as well as paperbacks, color as well as just black, and pretty much an infinite number of trim sizes. It’s built for true POD, meaning runs of one copy, but […]

Filed Under: General Trade Publishing, Global, Marketing, New Models, Print-On-Demand, Self-Publishing, Supply-Chain, Uncategorized Tagged With: Booktopia, Ingram, Ingram Spark, Lighting Print, Lightning Source, Tony Nash

Imprint consolidation at big houses is a sign of changed times

October 25, 2018 by Mike Shatzkin Leave a Comment

I had reason to learn recently that Ingram has 16 million individual titles loaded in their Lightning Source database ready to be delivered as a bound book to you within 24 hours, if not sooner. So every book coming into the world today is competing against 16 million other books that you might buy. That […]

Filed Under: General Trade Publishing, Marketing, New Models, Scale, Supply-Chain, Vertical Tagged With: "Little Random", Amazon, Atria, Cato Institute, CreateSpace, Crown, Gallery, Ingram Spark, Kindle, Lightning Source, Macmillan, Random House, Simon & Schuster, St. Martin's Press, Tom McCormack, Touchstone

The latest marketplace data would seem to say publishers are as strong as ever

October 18, 2016 by Mike Shatzkin 61 Comments

This post began being written a couple of weeks ago when I recalled some specific misplaced expectations I had for the self-publishing revolution and started to ponder why things happened the way they did in recent years. It turns out a big part of the answer I was looking for provides clarity that extends far […]

Filed Under: Authors, eBooks, General Trade Publishing, Marketing, New Models, Scale, Self-Publishing, Supply-Chain Tagged With: "Wool", Amanda Hocking, Amazon, Author Earnings, Avon, Barnes & Noble, Bob Mayer, Borders, Boston Bruins, Boston Globe, Bruce Harris, Byliner, Data Guy, Diversion Books, Hearst, Hugh Howey, Ingram, Ingram Spark, Macmillan, Meredith, Michael Cader, Morrow, Nathan Myhrvold, NBC, Norton, Politico, Pronoun, Publishing Perspectives, Random House, Rodale, Scott Waxman, Simon & Schuster, Sterling Publishing, The Atlantic, The Boston Globe, The Guardian, The Huffington Post, The Minneapolis Star-Tribune, The New York Times, The Washington Post, Vook, Whitey Bulger

When it comes to supporting authors in marketing efforts, no publisher has it right yet

March 24, 2016 by Mike Shatzkin 12 Comments

It is my firm conviction that the biggest shortcoming of traditional publishers these days is their failure to help authors help themselves with digital marketing. In my opening remarks at Digital Book World earlier this month, I said this: At the very least, every house should do a “digital audit” for every author they sign […]

Filed Under: Authors, General Trade Publishing, Marketing, New Models, Publishers Launch Conferences, SEO Tagged With: Big Five, Digital Book World, Diversion Books, Google, Ingram, Ingram Spark, Pub Launch Kids, Radius

Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

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