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Will book publishers be able to maintain primacy as ebook publishers?

October 9, 2011 by Mike Shatzkin 53 Comments

Being on the road in London and on my way to Frankfurt, where we have two Publishers Launch Conferences coming up on Monday and Tuesday, I don’t have time for what my British friends would call a “proper” blogpost, with a bit of research (I admit I never do much) and some links. But I’ve […]

Filed Under: eBooks, General Trade Publishing, New Models, Publishers Launch Conferences, Vertical Tagged With: Politico, Random House, Real Clear Politics

Why publishers need to understand brand

September 23, 2009 by Mike Shatzkin 14 Comments

In the Internet world, brands will be more important than they’ve ever been before. Why? Because as the number of choices available to anybody seeking anything proliferate, brand is the shortcut that allows choices to be made quickly and reliably. And the Internet does nothing better than presenting us with more choices for any quest […]

Filed Under: Community, General Trade Publishing, New Models, Publishing, Vertical Tagged With: Dummies, Epicurious, Etsy, Fivethirtyeight.com, Mark Bide, Politico, Ravelry, The Food Network

Verticalization in action

July 2, 2009 by Mike Shatzkin 2 Comments

Michael Wolff has written in Vanity Fair about Politico, which demonstrates many of the priciples of verticalization that I have written about often on this blog. He begins with a summary of a startlingly prescient piece Michael Crichton wrote in the fourth issue of Wired Magazine. Wolff writes: “In the fourth issue of Wired magazine, in […]

Filed Under: New Models, Politics, Publishing, Vertical Tagged With: Michael Wolff, Politico, Vanity Fair

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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