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Ebooks are making me recall the history of mass-market publishing

March 13, 2011 by Mike Shatzkin 59 Comments

The ebook revolution is really beginning to remind me of the mass-market papeback revolution. The mass paperback was really “invented” by Sir Allan Lane when he created Penguin in Britain before World War II. (Wikipedia credits a German publisher with the first cheap paperbacks a few years earlier, but Lane was certainly the first in […]

Filed Under: Authors, Autobiographical, eBooks, General Trade Publishing, New Models, Publishing, Publishing History, Self-Publishing, Supply-Chain Tagged With: Anchor Books, Avon, Ballantine, Bantam, Bill Shinker, Brentano's Bookstore, Doubleday, Doubleday Book Stores, Hachette, HarperCollins, It's A Wonderful Life, Jason Epstein, Leonard Shatzkin, Little Brown, Louis L'Amour, Macmillan, Penguin, Peter Mayer, Philip Van Doren Stern, Pocket Books, Random House, Scribner's Bookstore, Sid Gross, Signet, Sir Allan Lane, Sport Magazine, Viking, Warner Books

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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