The Idea Logical Company

  • Blog
  • Speeches
  • Consulting
  • Clients
  • Media
  • About
  • Contact

Are the tech giants too big to be good partners for book publishing?

August 21, 2017 by Mike Shatzkin 28 Comments

An online discussion forum that includes publishers and librarians and tech people usually sends me several emails a day. About 10 days ago, a conversation evolved about Google Book Search and the Google Library Project, two initiatives by the search giant that were initiated in the early part of the last decade. Because both programs […]

Filed Under: General Trade Publishing, libraries, Licensing and Rights, New Models, Scale, Technology Tagged With: AAP, Amazon, Apple, Baker & Taylor, Book Rights Registry, David Young, Facebook, Firebrand, Google Book Search, Google LIbrary Project, Hachette Book Group USA, HathiTrust, Ingram, Microsoft, Penguin Random House

Digital marketing scales and that could create new opportunities for capable publishers

July 17, 2017 by Mike Shatzkin 1 Comment

There are three new promotion and marketing opportunities for publishers of ebooks that have been created by the original upstart ebook publisher, Open Road Integrated Media. They all come from OR/M’s development of tools to promote their own extensive list of ebooks, but which now actually benefit from the inclusion of a broader array of […]

Filed Under: Authors, eBooks, General Trade Publishing, Licensing and Rights, Marketing, New Models, Scale, SEO, Supply-Chain, Unbundling Tagged With: Bookbub, Bookperk, Early Bird Books, HarperCollins, Houghton Mifflin Harcourt, Jane Friedman, Open Road Media, OR/M, Porter Anderson, The Hot Sheet

Deep in the weeds of publishing economics

March 1, 2017 by Mike Shatzkin 31 Comments

This is a geeky post about publishing economics. Some people like that. If you don’t, you were warned before you invested any time. Two otherwise unrelated projects last week — a book I’m working on with a veteran fellow consultant named Robert Riger and a quick consulting call with a team from a major generalist […]

Filed Under: Authors, General Trade Publishing, Licensing and Rights, Marketing, New Models, Publishing History, Scale, Supply-Chain Tagged With: "The Mathematics of Bookselling", Amazon, Dolphin Books, Doubleday, In Cold Type, Len Shatzkin, Macmillan, Robert Riger, St. Martin's Press, Title P&Ls, Tom McCormack, Unit cost accounting

For the book business, VMI in warehouses might happen before VMI in stores

January 16, 2017 by Mike Shatzkin 2 Comments

The sales-and-returns convention by which most books are sold by most publishers to their retail and wholesale accounts is too often described as “consignment”. It actually isn’t. Actual consignment terms would give us a quite different supply chain, and we may be closer than most people imagine to shifting to it. Although major trade accounts […]

Filed Under: General Trade Publishing, Licensing and Rights, Marketing, Supply-Chain Tagged With: Amazon, B&N, Barnes & Noble, demand planning, GMROII, Ingram, vendor-managed inventory, VMI

The reality of publishing economics has changed for the big players

September 19, 2016 by Mike Shatzkin 28 Comments

A veteran agent who was formerly a publisher confirmed a point for me about how trade publishing has changed over the past two decades, particularly for the big houses. This challenges a fundamental tenet of my father’s understanding of the business. (And that’s the still the source of most of mine.) I had long suspected […]

Filed Under: General Trade Publishing, Licensing and Rights, Marketing, New Models, Publishing History, Scale, Supply-Chain Tagged With: Amazon, B. Dalton, Barnes & Noble, Hillary Clinton for President, Leonard Shatzkin, Publishing People for Hillary, Roy Campanella, Senator Amy Klobuchar, Senator Cory Booker, St. Martin's Press, Tom McCormack, Walden, Yogi Berra

  • « Previous Page
  • 1
  • 2
  • 3
  • 4
  • 5
  • …
  • 23
  • Next Page »

Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

Follow Mike on Twitter @MikeShatzkin.

Book Cover: The Book Business: What Everyone Needs to Know

The Book Business: What Everyone Needs to Know

Sign Up

Get The Shatzkin Files posts by email.

Search

Recent Posts

  • Should Barnes & Noble rethink its supply chain?
  • 7 ways book publishing will change over the next few years
  • One big change in book publishing is that it does not require you to have much of an organization to play anymore
  • A lot has changed in book publishing in the last ten years
  • The sale of B&N again calls the question of the future of America’s bookstores
  • Tamblyn sees a new era for bookselling that might be a new era for publishing as well
  • Getting an award and getting caught up with innovation with BISG
  • “The Book Business” is my new book
  • Amazon share grows and big publishers make more money
  • New Zealand is a beautiful country that is at the end of the line in the global English-language book supply chain

Archives

Categories

  • Atomization
  • Authors
  • Autobiographical
  • Baseball
  • Chuckles
  • Community
  • Conferences
  • Digital Book World
  • Direct response
  • eBooks
  • Enhanced ebook university
  • General Trade Publishing
  • Global
  • Industry Events
  • libraries
  • Licensing and Rights
  • Marketing
  • New Models
  • Politics
  • Print-On-Demand
  • Publishers Launch Conferences
  • Publishing
  • Publishing History
  • rights
  • Scale
  • Self-Publishing
  • SEO
  • Speeches
  • Subscriptions
  • Supply-Chain
  • Technology
  • Unbundling
  • Uncategorized
  • Vertical

Recent Posts

  • Should Barnes & Noble rethink its supply chain?
  • 7 ways book publishing will change over the next few years
  • One big change in book publishing is that it does not require you to have much of an organization to play anymore

Pages

  • Blog
  • Consulting
  • In the Media
  • Clients
  • About Us

Follow Mike

  • Facebook
  • LinkedIn
  • Twitter

Search

Copyright © 2019 · eleven40 Pro Theme on Genesis Framework · WordPress · Log in