The Idea Logical Company

  • Blog
  • Speeches
  • Consulting
  • Clients
  • Media
  • About
  • Contact

Authors need help with their digital presence that they still are not getting

April 12, 2017 by Mike Shatzkin 27 Comments

A major difference between book publishing today and book publishing 25 years ago is the practical power of the author brand in marketing. Multi-book authors can not only build their own followings in ways that can be usefully exploited, they now have an unprecedented capability to help each other. Of course, they can do that […]

Filed Under: Authors, General Trade Publishing, Marketing, New Models, SEO, Supply-Chain Tagged With: "Riding the Bullet", "The Big Red Fez: How to Make Any Website Better", Aer.io, Amazon, Ann Garvin, Carol Fitzgerald, Fahzia Burke, Ingram, Ingram's Aer.io, Jane Friedman, Julie Trelstad, Julieink.com, Magnum Photos, OptiQly, Peter McCarthy, Seth Godin, Stephen King, Tall Poppies, Teresa Hartnett, United Artists, Writer's House

Four players in the book business with the power to rewrite some of the rules

May 3, 2016 by Mike Shatzkin 10 Comments

The news came last week that ReaderLink has purchased Anderson News. Those two companies have been the leading suppliers of books to the mass merchandisers: primarily Wal-mart, Target, and Sam’s Club. There are other players selling books in the space, including Ingram, Baker & Taylor, and smaller distributors like the less-well-known American West. But most […]

Filed Under: General Trade Publishing, Licensing and Rights, Marketing, Scale, Supply-Chain, Technology Tagged With: Aer.io, Amazon, American West, Anderson News, Baker & Taylor, Barnes & Noble, Big Five, BN .com, Books-a-Million, Follett, Ingram, Penguin Random House, ReaderLink, Sam's Club, Target, Wal-mart

Book publishing lives in an environment shaped by larger forces and always has

January 10, 2016 by Mike Shatzkin 15 Comments

(Note to my readers. This longer-than-usual post is really two. The first half is a recital of what I believe is very relevant history. The second half is about how things are now. Although I am personally fascinated by the historical context, if you get bored with the history, the bolded text below marks the […]

Filed Under: Digital Book World, General Trade Publishing, Global, Industry Events, Marketing, New Models, Publishing History, SEO, Supply-Chain, Technology Tagged With: "Four Horsemen", Aer.io, Amazon, Andrew Carnegie, AOL, Apple, B. Dalton, Baker & Taylor, Barnes & Noble, Bing, Borders, Copyright Clearance Center, David Young, Facebook, Fred Argir, Google, Google Plus, Hachette UK, Hachette US, Jeff Bezos, John Ingram, Jon Taplin, Jonathan Kanter, Microsoft, Moz, Putnam, Rand Fishkin, Roy Kaufman, Scott Galloway, Simon & Schuster, Virginia Heffernan, Waldenbooks, Yahoo

Can crowd-sourced retailing give Amazon a run for its money?

December 16, 2015 by Mike Shatzkin 35 Comments

Although it has always seemed sensible for publishers to sell their books (and then ebooks) directly to end users, it has never looked to me like that could be a very big business. In the online environment, your favorite “store” — the one you’re loyal to and perhaps even have an investment in patronizing (which […]

Filed Under: Atomization, Authors, eBooks, General Trade Publishing, Global, Licensing and Rights, Marketing, New Models, Publishing History, Scale, Self-Publishing, Supply-Chain, Technology Tagged With: Aer.io, Aerbook, Amazon, American West, Barnes & Noble, Bertelsmann, BN .com, Bookish, Books Online, Borders, Google, Hachette, Hummingbird, I2S2, Ingram, Kindle, Kobo, Nook, Penguin, Random House, Ron Martinez, Simon & Schuster, The Book Depository, Zola Books

Things to discuss

June 17, 2015 by Mike Shatzkin Leave a Comment

The planning process for the main Digital Book World program — about 40 discrete programming elements using about 150 speakers over two days — has always benefited from a “Conference Council” brainstorming meeting. This year’s iteration is later this week. We’ll have attendees from all of the Big Five, several other publishers, agents, and assorted […]

Filed Under: Authors, Conferences, Digital Book World, Direct response, General Trade Publishing, Global, Marketing, New Models, Self-Publishing, Subscriptions, Supply-Chain Tagged With: "Put Me in the Story", "This Is Your Cookbook", Aer.io, Amazon, Big Five, DBW Conference Council, Ingram, Kobo, Quarto, Smashwords, Sourcebooks

Search

Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

Follow Mike on Twitter @MikeShatzkin.

Interview with Mike Shatzkin

Book Cover: The Book Business: What Everyone Needs to Know

The Book Business: What Everyone Needs to Know

Sign Up

Get The Shatzkin Files posts by email.

Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business
  • “Automated ebook marketing by Open Road; can anybody else do it?”

Archives

Categories

  • Atomization
  • Authors
  • Autobiographical
  • Baseball
  • Chuckles
  • Climate Change
  • Community
  • Conferences
  • Digital Book World
  • Direct response
  • eBooks
  • Enhanced ebook university
  • General Trade Publishing
  • Global
  • Industry Events
  • libraries
  • Licensing and Rights
  • Marketing
  • New Models
  • Politics
  • Print-On-Demand
  • Publishers Launch Conferences
  • Publishing
  • Publishing History
  • rights
  • Scale
  • Self-Publishing
  • SEO
  • Speeches
  • Subscriptions
  • Supply-Chain
  • Technology
  • Unbundling
  • Uncategorized
  • Vertical

Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author

Pages

  • Blog
  • Consulting
  • In the Media
  • Clients
  • About Us

Follow Mike

  • Facebook
  • LinkedIn
  • Twitter

Search

Copyright © 2023 · eleven40 Pro Theme on Genesis Framework · WordPress · Log in