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Publishers do need to sell direct, but here are five things they should at least be started on first

January 5, 2014 by Mike Shatzkin 21 Comments

The “Code Meet Print” blog by Glenn Nano recently reprised a subject I wrote about 18 months ago: the benefits that flow to publishers that sell direct. In that piece, I highlighted the disagreement that seemed to exist at that time between my advocacy of direct selling of ebooks particularly and Random House’s lack of […]

Filed Under: Authors, Digital Book World, Direct response, eBooks, General Trade Publishing, Marketing, New Models, Supply-Chain, Vertical Tagged With: "Code Meet Print", Amazon, DRM, F+W Media, Facebook, Glenn Nano, HarperCollins, Instagram, Logical Marketing Agency, Narnia, Osprey, Penguin, Peter McCarthy, Random House, Twitter

Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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