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It is not news to publishers that they have to engage directly with their readers

March 18, 2014 by Mike Shatzkin 40 Comments

Since the merger that has created Penguin Random House, there has been precious little speculation (except by me, as far as I can tell) about what this new behemoth in trade book publishing could do to exploit their scale in new and innovative ways. Their scale advantage is huge. PRH has something in the neighborhood […]

Filed Under: Direct response, General Trade Publishing, Marketing, New Models, Scale, Self-Publishing, Supply-Chain, Vertical Tagged With: 250 Words, Big Five, Book-of-the-Month Club, Bookmarks, Farrar Straus, Hannah Telfer, Holt, Joe Esposito, Literary Guild, Macmillan, Markus Dohle, Osprey, Penguin Random House, Simon & Schuster, St. Martin's, The Bookseller, Thomas & Mercer, Thomas Dunne Books, Tom Weldon, Tor, Tor.com

Publishers do need to sell direct, but here are five things they should at least be started on first

January 5, 2014 by Mike Shatzkin 21 Comments

The “Code Meet Print” blog by Glenn Nano recently reprised a subject I wrote about 18 months ago: the benefits that flow to publishers that sell direct. In that piece, I highlighted the disagreement that seemed to exist at that time between my advocacy of direct selling of ebooks particularly and Random House’s lack of […]

Filed Under: Authors, Digital Book World, Direct response, eBooks, General Trade Publishing, Marketing, New Models, Supply-Chain, Vertical Tagged With: "Code Meet Print", Amazon, DRM, F+W Media, Facebook, Glenn Nano, HarperCollins, Instagram, Logical Marketing Agency, Narnia, Osprey, Penguin, Peter McCarthy, Random House, Twitter

No-inventory publishing changes everything for everybody and nobody will escape making adjustments

October 7, 2013 by Mike Shatzkin 27 Comments

A somewhat overwrought article in Wired calling ebooks an “abomination” because they “price people out of reading” provokes thinking about how much the business models for the trade book business are changing. The article’s weakness stems from its focus on the pricing decisions publishers are making in selling print and ebooks to libraries when those […]

Filed Under: Atomization, Authors, eBooks, General Trade Publishing, Licensing and Rights, Marketing, New Models, Print-On-Demand, Scale, Self-Publishing, Supply-Chain, Unbundling, Vertical Tagged With: HarperCollins, Hugh Howey, John Locke, Osprey, Publishers Launch Marketing Conference, Random House, Simon & Schuster, Tesco

We got lucky with the speakers we booked for Publishers Launch Frankfurt

October 2, 2013 by Mike Shatzkin Leave a Comment

Branch Rickey, the fabled baseball executive who gave us racial integration, farm systems, and a host of great teams over fifty years, used to say “luck is the residue of design”. I’d like to think he was right, because we have really been lucky with our Frankfurt show for Publishers Launch, which we present in […]

Filed Under: Conferences, Global, Publishers Launch Conferences, Supply-Chain, Vertical Tagged With: Allen Lau, Amazon, Bluefire, Branch Rickey, Charlie Redmayne, Frankfurt Academy, GoodReads, HarperCollins, Jonathan Nowell, Ken Brooks, Marcus Leaver, McGraw-Hill, Micah Bowers, Nielsen Book, Octavio Kulesz, Osprey, Otis Chandler, Pottermore, Quarto, Rebecca Smart, Russ Grandinetti, Scribd, Sourcebooks, Trip Adler, Wattpad

What to watch for in 2013

January 2, 2013 by Jess 33 Comments

Although “digital change in publishing” has a year that lags the calendar year and this year won’t “end” until we have a read on how post-Christmas ebook sales were affected by the new devices consumers got for Christmas, the dropping of the ball in Times Square is the signal most of us respond to when […]

Filed Under: eBooks, General Trade Publishing, Licensing and Rights, New Models, Publishers Launch Conferences, Supply-Chain, Vertical Tagged With: Abrams, Angry Robot, Barnes & Noble, Black Dog & Leventhal, Borders, Duncan Baird, F+W Media, Hachette, HarperCollins, Interweave, John Sargent, Kindle Fire, Macmillan, Nook, Open Road, Osprey, Penguin, Perseus, Random House, Reading Rainbow, Rick Joyce, RRKidz, Ruckus, Scholastic, Simon & Schuster, Storia, Story Town

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business
  • “Automated ebook marketing by Open Road; can anybody else do it?”
  • How book publishing has changed in recent decades and the puzzling question of what comes next

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