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Selling direct will become an essential capability for publishers to have

June 18, 2012 by Jess 35 Comments

One question on which I have had a long-standing difference of opinion with most of my friends in the biggest publishing houses — or at least with their publicly-stated views — is whether it is sensible for them to sell direct to end consumers. That conversation was joined last week among three very smart people […]

Filed Under: Direct response, eBooks, General Trade Publishing, New Models, Supply-Chain Tagged With: "The Lean Startup", Andrew Rhomberg, Dominique Raccah, Eric Ries, F+W Media, Fritz Foy, Jellybooks, Macmillan, Madeline McIntosh, Random House, Seth Godin, Sourcebooks, Vogue Knitting Magazine

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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