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If the industry is changing, publishing house structures, processes, and budgets need to change too

March 17, 2016 by Mike Shatzkin 30 Comments

A thought kept recurring — one I’ve written about before — while I was learning new stuff at Digital Book World last week. The structure of publishing houses and of the publishing process as it has developed over the past century make some of the challenges and opportunities of publishing in the emerging digital era […]

Filed Under: Digital Book World, General Trade Publishing, Licensing and Rights, Marketing, New Models Tagged With: "Put Me in the Story", Amazon, Andrew Rhomberg, Data Guy, DBW, Dominique Raccah, Jellybooks, Jess Johns, Logical Marketing Agency, Marcus Leaver, Mary Ann Naples, New York Times, Pete McCarthy, Quarto, Quarto Knows, Rodale, Simple Truths, Sourcebooks

Examining the relationship between start-ups and publishers

November 12, 2013 by Mike Shatzkin 12 Comments

We are in another high-funding era for digital start-ups. The book business has always looked ripe for disruption, but never any more so than now. With bookstore shelf space shrinking, ebooks growing in very uneven ways across the types of books that are published, and everything about technology getting cheaper, everything is up for grabs. […]

Filed Under: Digital Book World, New Models, Technology Tagged With: 24 Symbols, Aerbook, Amazon.com, Andrew Rhomberg, eReatah, HarperCollins, Harvard Common Press, Ingram, Jellybooks, Kindle, Leslie Hulse, Macmillan, Netflix, Oyster, Perseus, Rick Joyce, Ron Martinez, Scribd, Skoobe, Spotify

Finding your next book, or, the discovery problem

October 15, 2013 by Mike Shatzkin 34 Comments

A big flap has arisen this week — which I believe I would have been equally aware of had I been home in New York rather than in London — because the giant UK books-and-stationery retailer WH Smith has apparently found inappropriate ebooks being recommended through the kids books portions of the Kobo-managed ebook offering […]

Filed Under: eBooks, General Trade Publishing, Marketing, New Models, Publishers Launch Conferences, Supply-Chain, Technology Tagged With: Amazon, Andrew Rhomberg, Baker & Taylor, Barnes & Noble, Google, Google Play, Ingram, Jellybooks, Joel Turner, Kobo, Russ Grandinetti, WH Smith

Selling direct will become an essential capability for publishers to have

June 18, 2012 by Jess 35 Comments

One question on which I have had a long-standing difference of opinion with most of my friends in the biggest publishing houses — or at least with their publicly-stated views — is whether it is sensible for them to sell direct to end consumers. That conversation was joined last week among three very smart people […]

Filed Under: Direct response, eBooks, General Trade Publishing, New Models, Supply-Chain Tagged With: "The Lean Startup", Andrew Rhomberg, Dominique Raccah, Eric Ries, F+W Media, Fritz Foy, Jellybooks, Macmillan, Madeline McIntosh, Random House, Seth Godin, Sourcebooks, Vogue Knitting Magazine

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business
  • “Automated ebook marketing by Open Road; can anybody else do it?”

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Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author

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