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Selling direct will become an essential capability for publishers to have

June 18, 2012 by Admin 35 Comments

One question on which I have had a long-standing difference of opinion with most of my friends in the biggest publishing houses — or at least with their publicly-stated views — is whether it is sensible for them to sell direct to end consumers. That conversation was joined last week among three very smart people […]

Filed Under: Direct response, eBooks, General Trade Publishing, New Models, Supply-Chain Tagged With: "The Lean Startup", Andrew Rhomberg, Dominique Raccah, Eric Ries, F+W Media, Fritz Foy, Jellybooks, Macmillan, Madeline McIntosh, Random House, Seth Godin, Sourcebooks, Vogue Knitting Magazine

Publishers Launch conference at BEA will cover a wide range of digital change issues

May 29, 2012 by Admin 7 Comments

What are the important topics to discuss today concerning publishing and digital change? I think we’ve got most of them covered at Publishers Launch BEA, the one-day conference we’ll stage at the Javits Center next Monday, June 4. Our all-day event has sixteen distinct presentations and panels. There may be a topic of interest to […]

Filed Under: eBooks, General Trade Publishing, Global, Industry Events, Licensing and Rights, New Models, Publishers Launch Conferences, Supply-Chain Tagged With: "What Technology Wants", Aerbooks, Amanda Close, Baker & Taylor, Blanca Rosa Roca, Bowker, Carolyn Pittis, Chris Bauerle, Chris Dufault, Citia, cloud services, Codex, Comixology, Copyright Clearance Center, Curtis Brown, Dan Vidra, David Cully, David Steinberger, David Wilk, David Wolfson, F+W Media, Fritz Foy, Hachette Book Group USA, HarperCollins, Hugh McGuire, Ingram Content Group, Jack Perry, Javier Celaya, Jean Naggar Agency, Jennifer Weltz, Joe Mangan, Kelly Gallagher, Ken Michaels, Kevin Kelly, Kindle, Kobo, Laura Daily, Laura Hazard Owen, Linda Holliday, Macmillan, Michael Cader, Michael Healy, Michael Tamblyn, Molly Barton, PaidContent, Patricia Arancibia, Penguin, Perseus, Peter Hildick-Smith, Phil Ollila, Pressbooks, Publishers Lunch, Publishing in the Cloud, Random House, Rick Joyce, Ron Martinez, SaaS, Sara Domville, Scott Stein, Semi-Linear, Simon & Schuster, Simon Lipskar, Sourcebooks, textr, Tim Knowlton, Tor.com, USA Today, Waterstone's, Writer's House

Publishers adding value on the marketing side

November 17, 2011 by Mike Shatzkin 39 Comments

Obviously my day job, consulting, informs a lot of what goes into The Shatzkin Files. I guess it is just as obvious that I can’t quote everybody who tells me something or attribute everything I want to write about to a specific company or individual. I don’t make a living writing this blog and I […]

Filed Under: Authors, Conferences, Digital Book World, Direct response, eBooks, General Trade Publishing, New Models, Publishers Launch Conferences, Supply-Chain Tagged With: Alice Walker, Amazon, Barbara Marcus, Carl Hiaasen, Diversion Books, Fritz Foy, HarperCollins, Jane Friedman, Lawrence Block, Macmillan, Open Road, Pablo Defendini, Rachel Chou, Random House, Scott Waxman, Tor.com, William Styron

Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

Follow Mike on Twitter @MikeShatzkin.

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Recent Posts

  • Thoughts about what Covid and 2020 mean for book publishing
  • Introducing ClimateChangeResources.org, organizing and contextualizing the challenge we all face
  • The end of the general trade publishing concept
  • What James Daunt did and did not say about Barnes & Noble’s future
  • Both the supply chain and book marketing are forever changed by Coronavirus
  • The supply chain for book publishing is being changed by Coronavirus too
  • Two pretty easy ways to add revenue that most publishers are missing
  • What is causing the uptick in independent bookstores?
  • 2020: Zero year thoughts about the changes in book publishing
  • Should Barnes & Noble rethink its supply chain?

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