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The Book Business Ain’t The Music Business

March 13, 2009 by Mike Shatzkin 18 Comments

Len Vlahos of the ABA is the latest to take on  the noble but very difficult  task of encouraging independent booksellers in the digital age. Independent booksellers face a challenge similar to that of publishers  adjusting to the change we’re facing: the skill sets and predelictions that are useful for what they’ve been doing don’t […]

Filed Under: eBooks, General Trade Publishing, New Models, Publishing, Supply-Chain Tagged With: ABA, bookstore digital strategy, Facebook, iPod, iTunes, Kindle, Len Vlahos, music business, social networking, Twitter

The author-publisher deal needs tweaking

March 12, 2009 by Mike Shatzkin 5 Comments

I just want to riff briefly on a challenge; I am still thinking about what might be a solution, or even an approach to a solution. Here’s the challenge. We need some creative dealmaking between authors and publishers. The partnership is getting more complicated. Publishers (will always) need authors and (most) authors (still) need publishers. […]

Filed Under: Authors, Community, General Trade Publishing, New Models, Publishing, Vertical Tagged With: author contracts, export royalties, royalties

Enhanced Ebooks, Part 3

March 11, 2009 by Mike Shatzkin 4 Comments

This is the third and final post of a series which spells out a new ebook strategy for trade publishers, expressed in the form of a letter from the publisher to its authors. The first post — the beginning of the letter — expressed the publisher’s intention to invest in a database of digital assets […]

Filed Under: Authors, eBooks, General Trade Publishing, New Models, Publishing Tagged With: Enhanced ebooks, John Warren, Rand Corporation, TTS

Shifting Sales Channels, and What Publishers Are Doing About Them

March 10, 2009 by Mike Shatzkin Leave a Comment

We (Ted Hill of THA Consulting and I) are working with BISG again this year on their Making Information Pay conference. Last year we did a project on “Experimentation and Innovation” where we used both an online survey and interviews to surface the issues we captured in a research paper and then formed the backbone […]

Filed Under: General Trade Publishing, Industry Events, New Models, Publishing, Supply-Chain Tagged With: "Experimentation and Innovation", "Shifting Sales Channels", BISG, Book Industry Study Group, custom publishing, Making Information Pay, online sales, Ted Hill

If you could fix something, what would you fix?

March 9, 2009 by Mike Shatzkin 2 Comments

The question asked on an email list of digerati-types was: “On the trade side of the business, what are some of the unmet challenges, the unsolved conundrums, at the intersection of books & technology? If you could fix something, what would you fix?” 1. Enhanced ebooks. Nobody seems to have developed a standardized way to […]

Filed Under: eBooks, General Trade Publishing, New Models, Print-On-Demand, Publishing, Supply-Chain Tagged With: branding, catalogs, email list strategy, Enhanced ebooks, launching new titles, print collateral, sales conferences, StartWithXML workflow

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
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