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Enhanced Ebooks, Part 2

March 5, 2009 by Mike Shatzkin 9 Comments

This is the second post of a series which spells out a new ebook strategy for trade publishers, expressed in the form of a letter from the publisher to its authors. The first post — the beginning of the letter — expressed the publisher’s intention to invest in a database of digital assets to enhance […]

Filed Under: Authors, eBooks, General Trade Publishing, New Models, Publishing, Supply-Chain Tagged With: author promotion, embedded videos, external links, Internal links

Amazon in the ebook age, reconsidered

March 4, 2009 by Mike Shatzkin 3 Comments

Amazon made a huge leap to the front of the iPhone line. Putting a Kindle reader on the iPhone for free through the App Store enables shopping at Amazon’s Kindle store and then a direct download into the iPhone (or into the Kindle, or both!) This means reasonably good book merchandising and one-click. The reader […]

Filed Under: eBooks, General Trade Publishing, New Models, Publishing, Supply-Chain, Uncategorized Tagged With: Amazon, DRM, epub, interoperability, iPhone, Kindle

Publishers need to be clearer about their rights

March 4, 2009 by Mike Shatzkin Leave a Comment

Some of the recent conversation about ebook fair use sparked by the Kindle-and-audio incident made me recall that Joe Esposito and I had written about this problem in Publishers Weekly more than two years ago. We had a different catalyst for our thinking; at the time, we were wondering what the rules should be for […]

Filed Under: eBooks, General Trade Publishing, New Models, Publishing, Supply-Chain Tagged With: electronic rights, fair use, Google Library, Joe Esposito, Publishers Weekly, snippets

Enhanced Ebooks, Part 1

March 3, 2009 by Mike Shatzkin 10 Comments

I want to try to lay out a strategic approach to enhanced ebooks which I believe is more extensive than any general house has shown an inclination to pursue so far. I thought the clearest way to express this would be as a letter to an author which is, after all, how a strategic approach […]

Filed Under: Authors, eBooks, General Trade Publishing, New Models, Publishing, Vertical Tagged With: ebook economics, ebook pricing, Enhanced ebooks, Scrollmotion, Stanza

Amazon’s competitive advantages: will they extend to an ebook world?

February 26, 2009 by Mike Shatzkin 24 Comments

Will Amazon’s 70% or 75% or more market share of physical book sales online, plus the currently market-leading ebook reader, the Kindle, lead to a similar dominance of the ebook market as it grows? Despite the early lead of the Kindle, and the lock-ins provided by DRM, no interoperability, the largest selection of current titles, […]

Filed Under: eBooks, General Trade Publishing, New Models, Publishing, Supply-Chain, Vertical Tagged With: affiliate sales, Amazon, Kindle, smartphones

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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