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No, Mike Shatzkin did NOT say that publishing is spiraling down the drain

November 21, 2013 by Mike Shatzkin 18 Comments

As part of the promotion of the Digital Book World conference, I do some interviewing with the very capable Jeremy Greenfield, the editor of their blog. And Jeremy takes our conversations and chops them up into short pieces around the themes of our show. Since the focus of Digital Book World is “how digital is […]

Filed Under: Atomization, Authors, Digital Book World, eBooks, General Trade Publishing, Marketing, New Models, Scale, Self-Publishing, Supply-Chain, Unbundling, Vertical Tagged With: Amazon, Arthur Klebanoff, Barnes & Noble, Bendict Evans, Bowker, Brad Stone, E-Reads, Jane Friedman, Jeremy Greenfield, Joan Didion, Joe Esposito, John Gregory Dunne, KDP Select, Open Road Media, Phil Sexton, Professor Dana Beth Weinberg, Richard Curtis, Rosetta Books, Writer's Digest

No-inventory publishing changes everything for everybody and nobody will escape making adjustments

October 7, 2013 by Mike Shatzkin 27 Comments

A somewhat overwrought article in Wired calling ebooks an “abomination” because they “price people out of reading” provokes thinking about how much the business models for the trade book business are changing. The article’s weakness stems from its focus on the pricing decisions publishers are making in selling print and ebooks to libraries when those […]

Filed Under: Atomization, Authors, eBooks, General Trade Publishing, Licensing and Rights, Marketing, New Models, Print-On-Demand, Scale, Self-Publishing, Supply-Chain, Unbundling, Vertical Tagged With: HarperCollins, Hugh Howey, John Locke, Osprey, Publishers Launch Marketing Conference, Random House, Simon & Schuster, Tesco

7 starter principles for digital book marketing learned from Peter McCarthy

August 12, 2013 by Mike Shatzkin 16 Comments

Times are changing in publishing and publishers know it. Almost every publisher recognizes that their value to authors, and therefore their future, is dependent on their ability to deliver effective marketing at scale. In this day and age, that means digital marketing, which also has the characteristic of being “data-driven” marketing. And not only is […]

Filed Under: Atomization, Authors, Conferences, Direct response, eBooks, General Trade Publishing, Marketing, New Models, Publishers Launch Conferences, Scale, Supply-Chain, Unbundling, Vertical Tagged With: Amazon, Angela Tribelli, behavior, Biztegra, BN .com, Brad Thomas Parsons, demographics, Erica Curtis, Facebook, GoodReads, Hachette, HarperCollins, Houghton Mifflin Harcourt, Jeff Dodes, LinkedIn, Matt Litts, Matt Schwartz, Miriam Parker, Murray Izenwasser, New York Review, Open Road, Penguin, Penny Sansevieri, Peter McCarthy, psychographics, Rachel Chou, Random House, Running Press, Smithsonian, Sourcebooks, St. Martin's Press, Susie Sizoler, The Reader's Catalog, Twitter

Finding the right digital services is today’s challenge for publishers

August 8, 2013 by Mike Shatzkin 2 Comments

The era of digital change in publishing has given rise to a slew of service propositions to help publishers with their new infrastructure needs. This is both essential and also nothing new. It has always been necessary for publishers to execute on core needs by getting help at scale. There was a time when publishers […]

Filed Under: Conferences, Licensing and Rights, New Models, Scale, Supply-Chain, Technology, Unbundling Tagged With: Apex, Ashley Mabbitt, Bill Kasdorf, Digital Book World, John Wiley & Sons, Ted Hill, THA Consulting

The totality of the relationship is what matters

August 6, 2013 by Mike Shatzkin 15 Comments

Like a marriage, relationships between people and companies are seldom made or broken on the back of one transaction or one kind of transaction. They are bigger and more complicated than that. That point was driven home in my house over the weekend by the dustup between Time Warner Cable and CBS, which resulted in […]

Filed Under: New Models, Supply-Chain, Unbundling Tagged With: Amazon, Amazon Prime, Apple, Barnes & Noble, Big Six, CBS, Channel 2, Channel One, Dexter, F+W Media, Home Depot, iBookstore, iOS, iPad, iPhone, Judge Cote, Kindle, Kobo, Loew's, NFL, Nook, Overstock.com, Penguin Random House, Random House, Raymond Donovan, Showtime, Time Warner Cable

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

Follow Mike on Twitter @MikeShatzkin.

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Recent Posts

  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business
  • “Automated ebook marketing by Open Road; can anybody else do it?”
  • How book publishing has changed in recent decades and the puzzling question of what comes next

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