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Digital marketing scales and that could create new opportunities for capable publishers

July 17, 2017 by Mike Shatzkin 1 Comment

There are three new promotion and marketing opportunities for publishers of ebooks that have been created by the original upstart ebook publisher, Open Road Integrated Media. They all come from OR/M’s development of tools to promote their own extensive list of ebooks, but which now actually benefit from the inclusion of a broader array of […]

Filed Under: Authors, eBooks, General Trade Publishing, Licensing and Rights, Marketing, New Models, Scale, SEO, Supply-Chain, Unbundling Tagged With: Bookbub, Bookperk, Early Bird Books, HarperCollins, Houghton Mifflin Harcourt, Jane Friedman, Open Road Media, OR/M, Porter Anderson, The Hot Sheet

Digital marketing and coping with Amazon are the two big challenges for publishers as we begin 2017

January 3, 2017 by Mike Shatzkin 8 Comments

I am getting ready to attend my first Digital Book World as a “civilian” (having programmed and moderated the first seven), Thinking about DBW entails recognizing how different the book publishing world today is from what I expected three or six years ago. Be that as it may, the big challenges for the industry — […]

Filed Under: Authors, Conferences, Digital Book World, eBooks, General Trade Publishing, Marketing, Publishing History, SEO, Supply-Chain, Technology Tagged With: "Electronic Publishing and Rights", Amazon, Apple, Author Earnings, B&N, Brian Defiore, Codex, Dan Lubart, Data Guy, Ginger Clark, Hugh Howey, iBooks, Ingram, iobyte, John Sargent, Jon Fine, Kindle, Knopf, Kobo, Macmillan, Michael Cader, NetGalley, Nielsen Bookscan, Nook, Peter Hildick-Smith, Peter McCarthy, Porter Anderson, Publishers Weekly, Simon & Schuster, Susan Ruszala, Ted Hill, Wall Street Journal

Seven-and-a-half days of conference programming coming up during 4 days in January

December 13, 2012 by Jess 2 Comments

Blog posts have been scarcer for the past couple of months because I’ve been so engaged with a major responsibility: putting together what amounts to 7-1/2 days of conference programming that will be presented on four days next month in New York City. As most readers of this blog probably know, we’re responsible for the […]

Filed Under: Authors, Digital Book World, Direct response, eBooks, General Trade Publishing, Global, Industry Events, Licensing and Rights, New Models, Politics, Publishers Launch Conferences, Self-Publishing, Supply-Chain, Technology, Vertical Tagged With: "Authors Launch", "Children's Publishing Goes Digital", "Wimpy Kid", "Wool", Abrams, Amazon Kindle, Apex, Apple, Ashleigh Gardner, Barbara Marcus, Barnes & Noble, Ben Evans, Bill Kasdorf, Bill McCoy, Black Dog & Leventhal, Bowker, Brain Hive, Brendan Cahill, Brendan Dineen, Brian Defiore, Brian Napack, Candlewick, Capstone, Carnegie-Mellon, Chantal Restivo-Alessi, Chris Bauerle, Citia, Codex, Creative Conduit, Dan Blank, David Houle, David Nussbaum, David Wilk, Disney, Dystel & Goderich, Enders Analysis, Evan Ratliff, F+W Media, Facebook, Gary Gentel, Gary Price, GoodReads, Google, Green Mountain Digital, Hachette, HarperCollins, Houghton Mifflin Harcourt, Hugh Howey, IDPF, INFODocket, Inkling, Jane Dystel, Jason Allen Ashlock, Jay Mandel, Jennifer Weltz, Joe Mangan, John Donatich, Johns Hopkins University Press, JP Leventhal, Karen Lotz, Kate Stark, Kate Wilson, Kobo, Kristin Nelson, Linda Holliday, Lorraine Shanley, Macmillan, Magic Town, Marcus Leaver, Market Partners, Matt Baldacci, Matt MacInnis, Matt Schwartz, Michael Cader, Michael D. Smith, Michael Jacobs, Microsoft, MJ Rose, Nathan Maharaj, Neal Goff, Nook, Nosy Crow, Open Road, Osprey, Patricia Arancibia, Patricia Payton, Patrick Brown, Pearson, Penguin, Perseus, Pete Harris, Pete McCarthy, Peter Hildick-Smith, Poptropica, Porter Anderson, Quarto, Rachel Chou, Random House, Randy Susan Meyers, Reading Rainbow, Rebecca Smart, Rick Joyce, Robert Oeste, RRKidz, Scholastic, Simon Lipskar, Sourcebooks, Stephanie Bowen, Steve Axelrod, Storia, Swanna McNair, Ted Hill, Teddy Goff, The Atavist, The Naggar Agency, Tina Pohlman, Todd McGarity, William Morris Endeavor, Writer's House, Yale University Press

Business models are changing; trial and error will ensue

December 3, 2012 by Jess 29 Comments

The announcement late last week that Random House is starting three digital-first imprints was just the most recent example showing that publishers are exploring new business models. Just days earlier we got news of the partnership between Simon & Schuster and Author Solutions making S&S the third major publisher — preceded by Christian publishing titan Thomas Nelson […]

Filed Under: Authors, Conferences, eBooks, General Trade Publishing, Licensing and Rights, New Models, Publishers Launch Conferences, Self-Publishing, Supply-Chain, Vertical Tagged With: "Fifty Shades of Gray", "The Amazon Economy", Amanda Hocking, Amazon, Authonomy, Author Solutions, Book Country, Carolyn Pittis, Dan Blank, David Wilk, Financial Times, Harlequin, HarperCollins, Ingram, Jane Friedman, Jason Allen Ashlock, Joe Konrath, John Locke, Kate Stark, M.J. Rose, Macmillan, Matt Baldacci, Meryl Moss, Open Road, Pearson, Penguin, Perseus, Porter Anderson, Rachel Chou, Random House, Rick Joyce, Simon & Schuster, Susan Meyers, Thomas Nelson

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

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