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No author website rules of the road in publishing contracts is a big fail for the industry

March 19, 2015 by Mike Shatzkin 51 Comments

The topic of author websites and what the relationship between publishers and authors around them should be is a big “fail” for the publishing industry at the moment. Nobody seems to have thought this through. Publisher policies are all over the lot, even within houses, and that demonstrates that agents haven’t figured out what policies and […]

Filed Under: Authors, General Trade Publishing, Licensing and Rights, Marketing, New Models, Scale Tagged With: Amazon, B&N, Facebook, Google, Google Analytics, Instagram, Jane Friedman, Logical Marketing, Pete McCarthy, Pinterest, SEO, Twitter

Marketing the author properly is a challenge for the book publishing business

September 3, 2014 by Mike Shatzkin 24 Comments

A few years ago, trying to explain the difference between how books had weathered digital change compared to other media, I formulated the paradigm of the “unit of appreciation” and the “unit of sale”. The music business was roiled when the unit of appreciation (the song) became available unbundled from the prevailing unit of sale […]

Filed Under: Authors, Direct response, eBooks, General Trade Publishing, Marketing, Self-Publishing, Supply-Chain Tagged With: Adobe, Amazon, Facebook, Google Analytics, Google Plus, Logical Marketing, Moz, Omniture, Peter McCarthy, Random House, Twitter

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

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Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author

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