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Big focus at DBW 2016 on the tech companies that are shaping the world the book business has to live in

November 17, 2015 by Mike Shatzkin 1 Comment

Realities change. Ever since Amazon arrived in the “book business” 20 years ago, each year the “book business” has become less and less of a stand-alone industry. Of course, the only part that ever really was a stand-alone was the trade business, where the entire ecosystem: authors and their agents, publishers, booksellers, and even — […]

Filed Under: Digital Book World, Scale, Supply-Chain, Technology Tagged With: "Magic and Loss: The Internet as Art", "Mean Streets", "Sleeping Through A Revolution", "The Last Waltz", Amazon, Annenberg School, Apple, Barnes & Noble, Bob Dylan, Borders, Excel< Word, F+W, Facebook, Google, Grateful Dead, Jeff Bezos, Jon Taplin, Jonathan Kanter, Medium, Microsoft, Moz, NYU Stern School of Business, O'Reilly Media, Rand Fishkin, Scott Galloway, search engine optimization, SEO, Silicon Valley, The Band, The New York Times Magazine, Tools of Change, University of Southern California, Virginia Heffernan

Starter thoughts for publishers to develop new author marketing policies

March 24, 2015 by Mike Shatzkin 19 Comments

In a prior post, we suggested that the time has come for publishers to have clear policies around what they should require from author web presences for an effective publishing partnership. This is a really complex and multi-faceted challenge for every publisher. The purpose of this post is to discuss that proposition in more detail, […]

Filed Under: Authors, General Trade Publishing, Licensing and Rights, Marketing, New Models, Scale, Supply-Chain Tagged With: Amazon, Facebook, GoodReads, Google, Google Plus, LinkedIn, Pinterest, SEO, Twitter

No author website rules of the road in publishing contracts is a big fail for the industry

March 19, 2015 by Mike Shatzkin 51 Comments

The topic of author websites and what the relationship between publishers and authors around them should be is a big “fail” for the publishing industry at the moment. Nobody seems to have thought this through. Publisher policies are all over the lot, even within houses, and that demonstrates that agents haven’t figured out what policies and […]

Filed Under: Authors, General Trade Publishing, Licensing and Rights, Marketing, New Models, Scale Tagged With: Amazon, B&N, Facebook, Google, Google Analytics, Instagram, Jane Friedman, Logical Marketing, Pete McCarthy, Pinterest, SEO, Twitter

Better book marketing in the future depends a bit on unlearning the best practices of the past

March 2, 2015 by Mike Shatzkin 15 Comments

[Note to subscribers. We have switched from Feedburner to Mail Chimp for email distribution to our list to improve our service. Please send us a note if you have any problems or think there’s anything we ought to know.] ************************************************************************* A few years ago, publishers invented the position of Chief Digital Officer and many of […]

Filed Under: Authors, Digital Book World, Direct response, eBooks, General Trade Publishing, Marketing, New Models, Scale, Self-Publishing, Supply-Chain, Vertical Tagged With: Amazon, Chief Digital Officer, Chris McVeigh, Doubleday, Fourfiftyone, Hugh Howey, Ingram, Leonard Shatzkin, Logical Marketing, Peter McCarthy, SEO

What smaller publishers, agents, and authors need to know about ebook publishing

September 5, 2011 by Mike Shatzkin 28 Comments

As the shift from a print-centric book world to a digital one accelerates, more and more digital publishers are creating themselves. The biggest publishers, with the resources of sophisticated IT departments to guide them, have been in the game for years now and paying serious attention since the Kindle was launched by Amazon late in […]

Filed Under: Authors, eBooks, General Trade Publishing, New Models, Publishers Launch Conferences, Self-Publishing, Supply-Chain Tagged With: "eBooks for Everyone Else", Amazon, Apple, Baker & Taylor, Barnes & Noble, BookBaby, Bowker, Copyright Clearance Center, David Wilk, Dimension Books, F+W Media, Google, Ingram Content Group, INscribe Digital, Iris Blasi, Jack Perry, Jane Dystel, Joshua Tallent, Kindle, Knight Agency, Kobo, LibreDigital, Mark Coker, Michael Cader, MintRight, Open Road, OverDrive, Perseus Constellation, PubIt, Renee Register, Rich Fahle, Robert Gottlieb, Ron Martinez, Rosetta, Scott Waxman, Scott Waxman Agency, SEO, Sloan Harris, Smashwords, Story World

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business
  • “Automated ebook marketing by Open Road; can anybody else do it?”

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  • Running a big publishing house is not as much fun as it used to be
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