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Publisher strategies around first serials pretty obviously need to be rethought

July 8, 2015 by Mike Shatzkin 8 Comments

This Friday, newspapers on both sides of the Atlantic — the Wall Street Journal in the US and the Guardian in the UK — will publish the first chapter of the much-awaited Harper Lee novel, “Go Set A Watchman”. The licensors who authorized these excerpts are HarperCollins in the US (and they are, of course, […]

Filed Under: Authors, Direct response, General Trade Publishing, Global, Licensing and Rights, Marketing, New Models, Supply-Chain Tagged With: "Go Set A Watchman", Guardian, Harper Lee, HarperCollins, Heineiman, Newscorp, Penguin Random House, PRH, Wall Street Journal, WSJ

The utility of examining the text of a book to find search terms for SEO

May 6, 2015 by Mike Shatzkin 7 Comments

The first two things to understand about optimizing book copy for SEO that I’ve learned from Logical Marketing partner Pete McCarthy are: 1. Copy always used to be written based on “knowledge of the book”. It should now be written based on “research into the audiences”. 2. Copy from publishers was almost always B2B, intended […]

Filed Under: General Trade Publishing, Marketing, New Models, SEO, Supply-Chain Tagged With: "The Mayo Clinic Diet", "To Kill A Mockingbird", Amazon, Google, Harper Lee, Jim Bryant, John Grisham, Library Thing, Logical Marketing, Pete McCarthy, Publishing Perspectives, Trajectory

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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  • Running a big publishing house is not as much fun as it used to be
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  • When a publisher might not do as good a job as a self-publishing author

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