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Full text examination by computer is very unlikely to predict bestsellers

June 27, 2016 by Mike Shatzkin 22 Comments

PW currently has a story on a forthcoming St. Martin’s book called “The Bestseller Code: Anatomy of The Blockbuster Novel” in which authors Jodie Archer and Matthew L. Jockers “claim they created an algorithm that identifies the literary elements that guarantee a book a spot on the bestseller lists.” As readers of The Shatzkin Files know, […]

Filed Under: Authors, General Trade Publishing, Marketing, Supply-Chain Tagged With: "Mayo Clinic Cookbook", "The Bestseller Code", "To Kill A Mockingbird", Amazon, B&N, BookLamp, Google, James Patterson, Jodie Archer, Logical Marketing, Matthew L. Jockers, Nora Roberts, Pete McCarthy, St. Martin's, Trajectory

The publishing world is changing, but there is one big dog that has not yet barked

August 5, 2015 by Mike Shatzkin 112 Comments

Recent data seem to show that, for the publishers, the growth in the retail ebook market has slowed down or stopped (at least for the moment), while Amazon’s ebook sales apparently continue to grow. The share of the market controlled by the publishing establishment — the Big Five publishers and others — is starting to be […]

Filed Under: Atomization, Authors, eBooks, General Trade Publishing, Licensing and Rights, Marketing, New Models, Self-Publishing, Subscriptions, Supply-Chain Tagged With: "Go Set A Watchman", "To Kill A Mockingbird", Amazon, Apple, Big Five, Donnelley, Google, Hachette, HarperCollins, Hugh Howey, Ingram, Kindle Unlimited, Kobo, KU, Michael Cader, Nook, Oyster, Perseus, PRH, Scribd, United Artists

The utility of examining the text of a book to find search terms for SEO

May 6, 2015 by Mike Shatzkin 7 Comments

The first two things to understand about optimizing book copy for SEO that I’ve learned from Logical Marketing partner Pete McCarthy are: 1. Copy always used to be written based on “knowledge of the book”. It should now be written based on “research into the audiences”. 2. Copy from publishers was almost always B2B, intended […]

Filed Under: General Trade Publishing, Marketing, New Models, SEO, Supply-Chain Tagged With: "The Mayo Clinic Diet", "To Kill A Mockingbird", Amazon, Google, Harper Lee, Jim Bryant, John Grisham, Library Thing, Logical Marketing, Pete McCarthy, Publishing Perspectives, Trajectory

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

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  • “Automated ebook marketing by Open Road; can anybody else do it?”
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  • Google knocked us out for a couple of days, but we’re back!
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  • What the ruling against the PRH-S&S merger means for the publishing business

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