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The publishing world is changing, but there is one big dog that has not yet barked

August 5, 2015 by Mike Shatzkin 112 Comments

Recent data seem to show that, for the publishers, the growth in the retail ebook market has slowed down or stopped (at least for the moment), while Amazon’s ebook sales apparently continue to grow. The share of the market controlled by the publishing establishment — the Big Five publishers and others — is starting to be […]

Filed Under: Atomization, Authors, eBooks, General Trade Publishing, Licensing and Rights, Marketing, New Models, Self-Publishing, Subscriptions, Supply-Chain Tagged With: "Go Set A Watchman", "To Kill A Mockingbird", Amazon, Apple, Big Five, Donnelley, Google, Hachette, HarperCollins, Hugh Howey, Ingram, Kindle Unlimited, Kobo, KU, Michael Cader, Nook, Oyster, Perseus, PRH, Scribd, United Artists

A 10-point strategy for mini-vertical creation

July 14, 2015 by Mike Shatzkin 2 Comments

The last post here, where I suggested that publishers should reconsider how they handle first serials, begs a number of follow-up questions. Two people commenting on the post raised the concern that HarperCollins wouldn’t have been able to handle the traffic the “Go Set A Watchman” excerpt would generate. My IT advisors say that is […]

Filed Under: Authors, Direct response, eBooks, General Trade Publishing, Global, Licensing and Rights, Marketing, New Models, SEO, Supply-Chain, Technology, Vertical Tagged With: "Go Set A Watchman", Amazon, Content Marketing Institute, HarperCollins, News Corp, Penguin Random House, Peter McCarthy, Rodale, Simon & Schuster, TipsonHealthyLiving.com, TipsonLifeandLove.com, Tor

Publisher strategies around first serials pretty obviously need to be rethought

July 8, 2015 by Mike Shatzkin 8 Comments

This Friday, newspapers on both sides of the Atlantic — the Wall Street Journal in the US and the Guardian in the UK — will publish the first chapter of the much-awaited Harper Lee novel, “Go Set A Watchman”. The licensors who authorized these excerpts are HarperCollins in the US (and they are, of course, […]

Filed Under: Authors, Direct response, General Trade Publishing, Global, Licensing and Rights, Marketing, New Models, Supply-Chain Tagged With: "Go Set A Watchman", Guardian, Harper Lee, HarperCollins, Heineiman, Newscorp, Penguin Random House, PRH, Wall Street Journal, WSJ

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business
  • “Automated ebook marketing by Open Road; can anybody else do it?”
  • How book publishing has changed in recent decades and the puzzling question of what comes next

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Recent Posts

  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business

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