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The latest marketplace data would seem to say publishers are as strong as ever

October 18, 2016 by Mike Shatzkin 61 Comments

This post began being written a couple of weeks ago when I recalled some specific misplaced expectations I had for the self-publishing revolution and started to ponder why things happened the way they did in recent years. It turns out a big part of the answer I was looking for provides clarity that extends far […]

Filed Under: Authors, eBooks, General Trade Publishing, Marketing, New Models, Scale, Self-Publishing, Supply-Chain Tagged With: "Wool", Amanda Hocking, Amazon, Author Earnings, Avon, Barnes & Noble, Bob Mayer, Borders, Boston Bruins, Boston Globe, Bruce Harris, Byliner, Data Guy, Diversion Books, Hearst, Hugh Howey, Ingram, Ingram Spark, Macmillan, Meredith, Michael Cader, Morrow, Nathan Myhrvold, NBC, Norton, Politico, Pronoun, Publishing Perspectives, Random House, Rodale, Scott Waxman, Simon & Schuster, Sterling Publishing, The Atlantic, The Boston Globe, The Guardian, The Huffington Post, The Minneapolis Star-Tribune, The New York Times, The Washington Post, Vook, Whitey Bulger

The utility of examining the text of a book to find search terms for SEO

May 6, 2015 by Mike Shatzkin 7 Comments

The first two things to understand about optimizing book copy for SEO that I’ve learned from Logical Marketing partner Pete McCarthy are: 1. Copy always used to be written based on “knowledge of the book”. It should now be written based on “research into the audiences”. 2. Copy from publishers was almost always B2B, intended […]

Filed Under: General Trade Publishing, Marketing, New Models, SEO, Supply-Chain Tagged With: "The Mayo Clinic Diet", "To Kill A Mockingbird", Amazon, Google, Harper Lee, Jim Bryant, John Grisham, Library Thing, Logical Marketing, Pete McCarthy, Publishing Perspectives, Trajectory

Getting books more retail shelf space is going to require a new approach

December 4, 2014 by Mike Shatzkin 24 Comments

That bookstore shelf space is disappearing is a reality that nobody denies. It makes sense that there are people trying to figure out how to arrest the decline. There has been some recent cheerleading about the “growth” of indie bookstores, but the hard reality is that they’re expanding shelf space more slowly than chains are […]

Filed Under: General Trade Publishing, Marketing, New Models, Supply-Chain, Technology Tagged With: Above the Treeline, B. Dalton, Barnes & Noble, Deborah Emin, Doubleday Merchandising Plan, Ingram, Leonard Shatzkin, Publishing Perspectives, Sullivan Street Press

What I was thinking when I said that wild stuff

June 6, 2013 by Mike Shatzkin 11 Comments

At our Publishers Launch Conference on the Wednesday of BEA, Michael Cader and I introduced a new feature we think will become regular at our events: a candid 1-on-1 conversation between us. It went well. In fact, it went so well that what reads like a pretty damn accurate verbatim account of much of it […]

Filed Under: eBooks, General Trade Publishing, Industry Events, New Models, Publishers Launch Conferences, Scale, Supply-Chain Tagged With: Amazon, Barnes & Noble, Ed Nawotka, Mark Bide, Michael Cader, Penguin Random House, PriceWaterhouseCoopers, Publishers Licensing Society, Publishing Perspectives, VMI

Borders Crosses the Last Frontier

July 21, 2011 by Mike Shatzkin 6 Comments

The end of Borders took place within a larger context. I was in Italy for the IfBookThen conference last February when Borders’ impending bankruptcy was a rising expectation. Somebody in the audience asked me if I attributed Borders’ difficulties to ebooks. I said: “When the flu hits town, the old and sick die first.” Ebooks […]

Filed Under: General Trade Publishing, Publishing History, Supply-Chain Tagged With: Amazon, B. Dalton, Barnes & Noble, Bertelsmann, BN .com, Borders, Bowker, category management, Ed Nawotka, IfBookThen, K-Mart, Publishers Lunch, Publishing Perspectives, Waldenbooks

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business
  • “Automated ebook marketing by Open Road; can anybody else do it?”

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