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The publishing business as we have known it is not going away anytime soon

June 11, 2015 by Mike Shatzkin 38 Comments

Regular readers, please pardon me for the unusual length of this post, but it covers a lot of ground that I think is necessary to make the point. A friend who has actually been working fulltime in the book business since I was still in college and who remains active was speculating at BEA about […]

Filed Under: Atomization, Authors, eBooks, General Trade Publishing, Global, Licensing and Rights, Marketing, New Models, Scale, Self-Publishing, Supply-Chain Tagged With: AAP, Amazon, Author Earnings, Barnes & Noble, BookScan, Borders, Codex Group, DBW, Gareth Cuddy, Google, Harry Bingham, iBooks, Ingram, James Patterson, Jane Friedman, John Wiley, Nielsen Market Research, Nook, Publishing Technology, PubTrack Digital, Smashwords, Vearsa

More thinking about how author and publisher marketing collaboration should change

April 12, 2015 by Mike Shatzkin 32 Comments

Because of our Logical Marketing work and our interest in author websites (admittedly just a corner of the author-marketing world, even if we think it is a cornerstone), I did a couple of recent posts, the basic thrust of which was that publishers needed to rethink marketing and the author interaction around it. Now, British […]

Filed Under: Authors, eBooks, General Trade Publishing, Marketing, Self-Publishing, Supply-Chain Tagged With: Amazon, B&N, Borders, Harry Bingham, Jane Friedman, Logical Marketing

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

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  • “Automated ebook marketing by Open Road; can anybody else do it?”
  • How book publishing has changed in recent decades and the puzzling question of what comes next

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  • Google knocked us out for a couple of days, but we’re back!
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  • What the ruling against the PRH-S&S merger means for the publishing business

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