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“Automated ebook marketing by Open Road; can anybody else do it?”

September 12, 2022 by Mike Shatzkin Leave a Comment

Open Road Integrated Media has been an active client for the past couple of years. I have been intrigued by their claim of having the only really automated ebook marketing system in existence. I can’t say I have the inside knowledge of every other big player’s operations to confirm that is true, but it certainly […]

Filed Under: Direct response, eBooks, General Trade Publishing, Licensing and Rights, Marketing, New Models, SEO, Supply-Chain Tagged With: A Love So True, Apple, Automated digital marketing, Bookbub, digital marketing, Early Bird Books, Epic, Fable, Facebook, Hoopla, Ignition, Instagram, Kindle, Kobo, Library Ideas, Murder & Mayhem, Nook, Odillo, Open Road, Open Road Integrated Media, OverDrive, Pinterest, Scribd, The Archive, The Lineup, The Portalist, TikTok, Twitter

Amazon has done so many smart things that some of the best ones get forgotten

March 9, 2021 by Mike Shatzkin Leave a Comment

There’s quite a bit of publishing about publishing going on in the next few weeks. British academic John B. Thompson has written a solid scholarly history of book publishing in the past quarter century or so called “Book Wars” that will publish next month, focused on the arrival of ebooks and how publishers and the […]

Filed Under: eBooks, General Trade Publishing, Marketing, New Models, Publishing History, Supply-Chain Tagged With: "Behemoth, "Book Wars", "The Book Business: What Everyone Needs to Know", "The Family Business", Amazon Rising", Baker & Taylor, I2S2, Ingram, Ingram Internet Support Services, iPad, Jeff Bezos, John B. Thompson, Keel Hunt, Kindle, Nook, Robert Paris Riger, Robin Gaster, Rocket Book, Softbook, Sony Reader, West Margin Books

What James Daunt did and did not say about Barnes & Noble’s future

September 17, 2020 by Mike Shatzkin Leave a Comment

In what has to be considered a bit of a coup, BISG Executive Director Brian O’Leary scored a lengthy interview with B&N head James Daunt as the feature of BISG’s annual meeting which took place on September 11. Daunt had a lot to say about his plans for change at B&N, including more diversity in […]

Filed Under: General Trade Publishing, Supply-Chain, Technology Tagged With: Amazon, Barnes & Noble, BISG, Book Industry Study Group, bookshop.org, Brian O'Leary, Ingram, James Daunt, Nook

One big change in book publishing is that it does not require you to have much of an organization to play anymore

September 30, 2019 by Mike Shatzkin Leave a Comment

More than two decades into its digital transition, book publishing has evolved so that a capital-intensive infrastructure is no longer a requirement to successfully develop a book, or a list of books, and bring the books to market. This has resulted in a self-publishing segment, so far almost entirely author-driven, that is substantial in reach […]

Filed Under: Authors, eBooks, General Trade Publishing, Licensing and Rights, Marketing, New Models, Publishing History, Scale, Self-Publishing, Supply-Chain Tagged With: Amazon.com, Apple, Audible, Barnes & Noble, Borders, Costco, eBooks, Google, iBookstore, Indigo, Ingram, Ingram Spark, iPad, Kindle, KindleUnlimited, Kobo, Nook, Sony Reader, Walmart

A lot has changed in book publishing in the last ten years

July 23, 2019 by Mike Shatzkin Leave a Comment

I am returning this September to speak at Digital Book World, a conference I helped to found and then programmed for its first seven years. (One motivation to go back is to promote my new book.) The occasion calls for some reflection. DBW itself has changed, having passed from book publishing company ownership to tech-information […]

Filed Under: Authors, Digital Book World, General Trade Publishing, New Models, Self-Publishing, Supply-Chain, Technology Tagged With: Amazon.com, Apple iBookstore, Borders, Digital Book World, Ingram, iPad, Nook, Print-On-Demand, YouTube

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business
  • “Automated ebook marketing by Open Road; can anybody else do it?”
  • How book publishing has changed in recent decades and the puzzling question of what comes next

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  • What the ruling against the PRH-S&S merger means for the publishing business

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