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Full text examination by computer is very unlikely to predict bestsellers

June 27, 2016 by Mike Shatzkin 22 Comments

PW currently has a story on a forthcoming St. Martin’s book called “The Bestseller Code: Anatomy of The Blockbuster Novel” in which authors Jodie Archer and Matthew L. Jockers “claim they created an algorithm that identifies the literary elements that guarantee a book a spot on the bestseller lists.” As readers of The Shatzkin Files know, […]

Filed Under: Authors, General Trade Publishing, Marketing, Supply-Chain Tagged With: "Mayo Clinic Cookbook", "The Bestseller Code", "To Kill A Mockingbird", Amazon, B&N, BookLamp, Google, James Patterson, Jodie Archer, Logical Marketing, Matthew L. Jockers, Nora Roberts, Pete McCarthy, St. Martin's, Trajectory

Two pieces of news last week that foretell changes in the ebook marketplace

August 24, 2015 by Mike Shatzkin 28 Comments

Two pieces of news this past week and how things play out with them might foretell some things about the direction of the ebook market. One news item is that reading on phones is really taking off.  More than half of ebook consumers use their phones at least some of the time and the number that […]

Filed Under: Direct response, eBooks, General Trade Publishing, Global, Marketing, New Models, Supply-Chain, Vertical Tagged With: Amazon Kindle, Android, Apple, Apple iBooks, Atria, Baen, Carina, DRM, DRM-free, German ebook market, Google, Google Play, Harlequin, Holtzbrinck, iBooks, interstitial reading, iPhone, James Patterson, Joe Esposito, Judith Curr, Kobo, Molly Barton, Nook, O'Reilly, O'Reilly Media, Palm Pilot, Random House, S&S, Serial Box, Tim O'Reilly, Tom Doherty, Tor

The publishing business as we have known it is not going away anytime soon

June 11, 2015 by Mike Shatzkin 38 Comments

Regular readers, please pardon me for the unusual length of this post, but it covers a lot of ground that I think is necessary to make the point. A friend who has actually been working fulltime in the book business since I was still in college and who remains active was speculating at BEA about […]

Filed Under: Atomization, Authors, eBooks, General Trade Publishing, Global, Licensing and Rights, Marketing, New Models, Scale, Self-Publishing, Supply-Chain Tagged With: AAP, Amazon, Author Earnings, Barnes & Noble, BookScan, Borders, Codex Group, DBW, Gareth Cuddy, Google, Harry Bingham, iBooks, Ingram, James Patterson, Jane Friedman, John Wiley, Nielsen Market Research, Nook, Publishing Technology, PubTrack Digital, Smashwords, Vearsa

All the Amazon-Hachette coverage doesn’t seem to cover some important causes and implications

June 3, 2014 by Mike Shatzkin 132 Comments

A great deal has been written in many venues about the current tussle between dominant Internet retailer Amazon and one of the three smallest of book publishing’s Big Five general trade houses, Hachette Book Group. Although neither side has been particularly explicit about the precise points of contention, both what I read and what I […]

Filed Under: Authors, eBooks, General Trade Publishing, Licensing and Rights, New Models, Supply-Chain Tagged With: Amazon, Apple, B&N, Baker & Taylor, Books-a-Million, Borders, Charlie Stross, Hachette Book Group, HarperCollins, Hastings, Ingram, iPad, James Patterson, John Green, Kindle, Macmillan, Malcolm Gladwell, Michael J. Sullivan, Nook, Simon & Schuster, Walmart, Zola

Inevitable consequences follow from the new hierarchy of power among publishers

May 21, 2014 by Mike Shatzkin 10 Comments

The current very public battle over trading terms taking place between Hachette Book Group and Amazon has brought forth surprisingly few recollections by those reporting it (an exception here) of a similar fight last summer between Simon & Schuster and Barnes & Noble. This is publishing’s near-term future. The two most powerful channels that deliver books […]

Filed Under: Authors, General Trade Publishing, Scale, Supply-Chain Tagged With: Amazon, Barnes & Noble, Bonniers, Hachette Book Group, HarperCollins, James Patterson, Macmillan, Madeline McIntosh, Malcolm Gladwell, Penguin Random House, Simon & Schuster

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

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  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
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  • “Automated ebook marketing by Open Road; can anybody else do it?”

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