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New data on the Long Tail impact suggests rethinking history and ideas about the future of publishing

June 25, 2014 by Mike Shatzkin 66 Comments

For most of my lifetime, the principal challenge a publisher faced to get a book noticed by a consumer and sold was to get it on the shelves in bookstores. Data was always scarce (I combed for it for years) but everything I ever saw reported confirmed that customers generally chose from what was made […]

Filed Under: Atomization, Authors, eBooks, General Trade Publishing, Marketing, New Models, Scale, Self-Publishing, Supply-Chain Tagged With: B. Dalton, Baker & Taylor, Barnes & Noble, Booknet Canada, Borders, BP Reports, Brentano's, Cambridge University Press, Collier's Encyclopedia, Crowell-Collier, Herfindahl-Hirschman Index, HHI, Ingram, Kindle, Leonard Shatzkin, Lightning, Macmillan Publishers, Marcello Vena, Noah Genner, Oxford University Press, publishing history, RCS Libri, Two Continents, Walden

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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