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New data on the Long Tail impact suggests rethinking history and ideas about the future of publishing

June 25, 2014 by Mike Shatzkin 66 Comments

For most of my lifetime, the principal challenge a publisher faced to get a book noticed by a consumer and sold was to get it on the shelves in bookstores. Data was always scarce (I combed for it for years) but everything I ever saw reported confirmed that customers generally chose from what was made […]

Filed Under: Atomization, Authors, eBooks, General Trade Publishing, Marketing, New Models, Scale, Self-Publishing, Supply-Chain Tagged With: B. Dalton, Baker & Taylor, Barnes & Noble, Booknet Canada, Borders, BP Reports, Brentano's, Cambridge University Press, Collier's Encyclopedia, Crowell-Collier, Herfindahl-Hirschman Index, HHI, Ingram, Kindle, Leonard Shatzkin, Lightning, Macmillan Publishers, Marcello Vena, Noah Genner, Oxford University Press, publishing history, RCS Libri, Two Continents, Walden

Innovators and circumstances: the Frankfurt Publishers Launch show

September 17, 2012 by Mike Shatzkin 1 Comment

In some ways, I think this year’s Publishers Launch Frankfurt show kicks off the next era of digital change in global publishing. The US and other English-speaking markets have established clearly that immersive reading — fiction and narrative non-fiction — is easily ported to screens for most people. In the past 18 months, changes in […]

Filed Under: Conferences, eBooks, General Trade Publishing, Global, Industry Events, Licensing and Rights, New Models, Publishers Launch Conferences, Supply-Chain, Technology, Vertical Tagged With: Amazon, Anthony Forbes Watson, Apple, Barnes & Noble, Benedict Evans, Bompiani, Booknet Canada, Brian Napack, Charlie Redmayne, Codex Group, Constellation, Copyright Clearance Center, Dominique Raccah, Enders Analysis, Fabbri Editore, Faber, Facebook, Google, Hachette, HarperCollins, Helmut Pesch, Jim Hilt, Ken Michaels, Kobo, Lubbe, Macmillan USA, Marcello Vena, Michael Cader, Michael Healy, Michael Tamblyn, Microsoft, Noah Genner, Nook, Osprey, Pan Macmillan, Patricia Arancibia, Patrick Rouvillois, Penguin, Perseus, Peter Hildick-Smith, Pottermore, Providence Equity Partners, Random House, RCS Libri, Rebecca Smart, Rick Joyce, Rizzoli, Sourcebooks, Stephen Page, Theresa Horner

Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

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