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Big data matters but textual analysis really does not

July 20, 2016 by Mike Shatzkin 1 Comment

I was honored today with a lengthy response to a recent Shatzkin Files post on the Digital Book World blog from Neil Balthasar, who apparently uses techniques similar to those in a forthcoming book “The Bestseller Code: Anatomy of a Blockbuster Novel”. My post had been a response to a PW article announcing the upcoming […]

Filed Under: Authors, General Trade Publishing, Marketing, New Models, SEO Tagged With: "The Bestseller Code", Intellogo, Jodie Archer, Logical Marketing, Matthew L. Jockers, Neil Balthasar, Pete McCarthy

Full text examination by computer is very unlikely to predict bestsellers

June 27, 2016 by Mike Shatzkin 22 Comments

PW currently has a story on a forthcoming St. Martin’s book called “The Bestseller Code: Anatomy of The Blockbuster Novel” in which authors Jodie Archer and Matthew L. Jockers “claim they created an algorithm that identifies the literary elements that guarantee a book a spot on the bestseller lists.” As readers of The Shatzkin Files know, […]

Filed Under: Authors, General Trade Publishing, Marketing, Supply-Chain Tagged With: "Mayo Clinic Cookbook", "The Bestseller Code", "To Kill A Mockingbird", Amazon, B&N, BookLamp, Google, James Patterson, Jodie Archer, Logical Marketing, Matthew L. Jockers, Nora Roberts, Pete McCarthy, St. Martin's, Trajectory

Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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  • Doubts about the Department of Justice’s objection to the PRH acquisition of S&S
  • Every publishing strategy should start with Amazon and Ingram
  • Why books are different and why enterprises will be discovering they should be issuing them
  • “Enterprise self-publishing” is coming: the third great disruption of book publishing since the 1990s
  • “The Family Business” is Ingram: the global infrastructure for the book industry

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Categories

  • Atomization
  • Authors
  • Autobiographical
  • Baseball
  • Chuckles
  • Climate Change
  • Community
  • Conferences
  • Digital Book World
  • Direct response
  • eBooks
  • Enhanced ebook university
  • General Trade Publishing
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  • Industry Events
  • libraries
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  • Marketing
  • New Models
  • Politics
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  • Publishing History
  • rights
  • Scale
  • Self-Publishing
  • SEO
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  • Unbundling
  • Uncategorized
  • Vertical

Recent Posts

  • Doubts about the Department of Justice’s objection to the PRH acquisition of S&S
  • Every publishing strategy should start with Amazon and Ingram
  • Why books are different and why enterprises will be discovering they should be issuing them

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