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Full text examination by computer is very unlikely to predict bestsellers

June 27, 2016 by Mike Shatzkin 22 Comments

PW currently has a story on a forthcoming St. Martin’s book called “The Bestseller Code: Anatomy of The Blockbuster Novel” in which authors Jodie Archer and Matthew L. Jockers “claim they created an algorithm that identifies the literary elements that guarantee a book a spot on the bestseller lists.” As readers of The Shatzkin Files know, […]

Filed Under: Authors, General Trade Publishing, Marketing, Supply-Chain Tagged With: "Mayo Clinic Cookbook", "The Bestseller Code", "To Kill A Mockingbird", Amazon, B&N, BookLamp, Google, James Patterson, Jodie Archer, Logical Marketing, Matthew L. Jockers, Nora Roberts, Pete McCarthy, St. Martin's, Trajectory

It is not news to publishers that they have to engage directly with their readers

March 18, 2014 by Mike Shatzkin 40 Comments

Since the merger that has created Penguin Random House, there has been precious little speculation (except by me, as far as I can tell) about what this new behemoth in trade book publishing could do to exploit their scale in new and innovative ways. Their scale advantage is huge. PRH has something in the neighborhood […]

Filed Under: Direct response, General Trade Publishing, Marketing, New Models, Scale, Self-Publishing, Supply-Chain, Vertical Tagged With: 250 Words, Big Five, Book-of-the-Month Club, Bookmarks, Farrar Straus, Hannah Telfer, Holt, Joe Esposito, Literary Guild, Macmillan, Markus Dohle, Osprey, Penguin Random House, Simon & Schuster, St. Martin's, The Bookseller, Thomas & Mercer, Thomas Dunne Books, Tom Weldon, Tor, Tor.com

Everybody in Hollywood Needs an eBook Strategy

May 14, 2012 by Mike Shatzkin 16 Comments

As a result of spending my college days at UCLA, I had a handful of contacts in the Hollywood community when I came back East to live in 1969. When I started becoming familiar with New York publishing in the 1970s, I found myself, on occasion, shopping movie or TV tie-in projects. Armed with a […]

Filed Under: Authors, Autobiographical, Conferences, eBooks, General Trade Publishing, Licensing and Rights, Publishers Launch Conferences, Publishing History, Self-Publishing, Supply-Chain Tagged With: "All in the Family", "Casablanca", "Cotton Candy", "Film/TV-to-Book", "Nightmare on Elm Street", "Seinfeld", ABC Video Books, Amanda Hocking, F+W Media, Hollywood, Hyperion, Michael Fabiano, NBC Publishing, Ron Howard, St. Martin's, Story World, UCLA, Warner Brothers Digital Distribution

Should trade publishers start ditching their B2B imprints for a B2C world?

April 2, 2012 by Mike Shatzkin 59 Comments

I spent last Friday at the On Copyright 2012 conference staged by my clients at Copyright Clearance Center. CCC is an organization dedicated to generating revenue for content creators from what is referred to as “secondary” licensing, or uses that are not core to the publisher’s revenue stream and which are often impossible to manage […]

Filed Under: Authors, Conferences, eBooks, General Trade Publishing, Industry Events Tagged With: "Free Ride", Big Six, CCC, Copyright Clearance, Crown, Farrar Straus, Grand Central, Hachette Book Group USA, Knopf, Little Brown, Macmillan, Maja Thomas, Michael Healy, On Copyright 2012, Penguin, Random House, Robert Levine, Scribners, Simon & Schuster, St. Martin's, Viking

By one benchmark at least, we are probably halfway through the (r)evolution

February 13, 2012 by Mike Shatzkin 23 Comments

A couple of major (Big Six) publishers have acknowledged that ebook revenues for them have passed 20% of their revenues. Of the 80% that remains print, I think it would be conservative to estimate that 20% of that is sold online. That’s an additional 16 percent of their business. Adding those together tells us that, for at […]

Filed Under: Authors, eBooks, General Trade Publishing, Supply-Chain Tagged With: Amanda Hocking, Barry Eisler, Big Six, breaking the color line, Doubleday, Ingram, J. A. Konrath, John Locke, John Sargent Sr., Kindle, Leonard Shatzkin, Perseus, Simon & Schuster, St. Martin's

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

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