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Should trade publishers start ditching their B2B imprints for a B2C world?

April 2, 2012 by Mike Shatzkin 59 Comments

I spent last Friday at the On Copyright 2012 conference staged by my clients at Copyright Clearance Center. CCC is an organization dedicated to generating revenue for content creators from what is referred to as “secondary” licensing, or uses that are not core to the publisher’s revenue stream and which are often impossible to manage […]

Filed Under: Authors, Conferences, eBooks, General Trade Publishing, Industry Events Tagged With: "Free Ride", Big Six, CCC, Copyright Clearance, Crown, Farrar Straus, Grand Central, Hachette Book Group USA, Knopf, Little Brown, Macmillan, Maja Thomas, Michael Healy, On Copyright 2012, Penguin, Random House, Robert Levine, Scribners, Simon & Schuster, St. Martin's, Viking

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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