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It is not news to publishers that they have to engage directly with their readers

March 18, 2014 by Mike Shatzkin 40 Comments

Since the merger that has created Penguin Random House, there has been precious little speculation (except by me, as far as I can tell) about what this new behemoth in trade book publishing could do to exploit their scale in new and innovative ways. Their scale advantage is huge. PRH has something in the neighborhood […]

Filed Under: Direct response, General Trade Publishing, Marketing, New Models, Scale, Self-Publishing, Supply-Chain, Vertical Tagged With: 250 Words, Big Five, Book-of-the-Month Club, Bookmarks, Farrar Straus, Hannah Telfer, Holt, Joe Esposito, Literary Guild, Macmillan, Markus Dohle, Osprey, Penguin Random House, Simon & Schuster, St. Martin's, The Bookseller, Thomas & Mercer, Thomas Dunne Books, Tom Weldon, Tor, Tor.com

Should trade publishers start ditching their B2B imprints for a B2C world?

April 2, 2012 by Mike Shatzkin 59 Comments

I spent last Friday at the On Copyright 2012 conference staged by my clients at Copyright Clearance Center. CCC is an organization dedicated to generating revenue for content creators from what is referred to as “secondary” licensing, or uses that are not core to the publisher’s revenue stream and which are often impossible to manage […]

Filed Under: Authors, Conferences, eBooks, General Trade Publishing, Industry Events Tagged With: "Free Ride", Big Six, CCC, Copyright Clearance, Crown, Farrar Straus, Grand Central, Hachette Book Group USA, Knopf, Little Brown, Macmillan, Maja Thomas, Michael Healy, On Copyright 2012, Penguin, Random House, Robert Levine, Scribners, Simon & Schuster, St. Martin's, Viking

Notes from a lecture by Professor Cader

February 13, 2010 by Mike Shatzkin 82 Comments

Michael Cader did a brilliant analysis of Thursday’s New York Times piece on ebook pricing, published exclusively for paid subscribers to Publishers Lunch. The Times piece’s shortcoming was that it tended to sensationalize the news that the prices the public will pay for current brand-name ebooks will be going up. If you observe the book […]

Filed Under: Authors, Digital Book World, eBooks, General Trade Publishing, New Models, Publishing, Supply-Chain Tagged With: Amazon, Barnes & Noble, Farrar Straus, Goldman Sachs, Holt, Kobo, Macmillan, Michael Cader, New York Times, Publishers Lunch, Publishers Marketplace, Simon & Schuster, Sony, St. Martin's Press, Verso Media

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business
  • “Automated ebook marketing by Open Road; can anybody else do it?”
  • How book publishing has changed in recent decades and the puzzling question of what comes next

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  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business

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