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Searching for the formula to deliver illustrated books as ebooks

November 13, 2011 by Mike Shatzkin 72 Comments

I want to make clear at the outset that this post is not about “enhanced ebooks”, making something multiple-media out of a book that started as straight text. That’s a “want to do” problem that I’ve always been skeptical about and which I believe many, if not most, publishers are abandoning as “not commercially viable at […]

Filed Under: Digital Book World, eBooks, General Trade Publishing, Industry Events, New Models Tagged With: "eBooks for Everyone Else", Amazon, Apple, Barnes & Noble, Callaway Digital Media, Digital Book World, Kobo Vox, Michael Tamblyn, Nook Color, The Elements

But what if it gets really easy to deliver apps or enhanced ebooks?

May 2, 2011 by Mike Shatzkin 10 Comments

This is an unusually brief post today, but some worthy observations don’t require long explanations. I wrote nearly 18 months ago about my concern that publishers’ interest in enhanced ebooks would bring on a repeat of the commercially disastrous CD-Rom era of the mid-1990s. Of course, since the CD-Rom era, a lot has changed. * […]

Filed Under: Authors, eBooks, General Trade Publishing, Industry Events, New Models, Publishers Launch Conferences, Publishing Tagged With: "Gems and Jewels", "The Solar System", Apple, BEA, BISG, Blio, CCC, Charlie Melcher, David Marlin, eBooks Go Global, Google App Inventor, Hachette, Heather Reid, Ken Michaels, Kindle, Making Information Pay, Metacomet, Michael Cader, Mother Vook, Push Pop, Scott Lubeck, Smashwords, The Elements, Touch Press, Vook, Yapper, Zinio Fusion

Introducing E2BU, indispensible for anybody investing in ebook enhancement

June 16, 2010 by Mike Shatzkin 10 Comments

Last winter, before the announcement of the Agency model as the path to ebook price maintenance, some major publishers had acknowledged out loud that enhancing ebooks in various ways would be the way to keep the public paying print book prices for content. That got me thinking. First I thought about the CD-Rom debacle of […]

Filed Under: Authors, Community, Digital Book World, eBooks, Enhanced ebook university, General Trade Publishing, Industry Events, New Models, Publishing Tagged With: Aptara, Copia, E2BU, E2BU Resource Directory, F+W Media, HarperCollins, How to Cook Everything, Jess Johns, Jessica Goodman, John Wiley & Sons, Kirk Biglione, Missing Manuals, O'Reilly Media, Oxford Media Works, Peter Kaufman, Peter Meyers, The Elements, Theodore Gray, Touch Press

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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