In the latest sign that the need for information about digital change in publishing has undergone a sea change in the past few years, it was announced today that Nielsen will not stage an independent conference in London this April, but will instead join forces with the London Book Fair to do an event there […]
When it comes to supporting authors in marketing efforts, no publisher has it right yet
It is my firm conviction that the biggest shortcoming of traditional publishers these days is their failure to help authors help themselves with digital marketing. In my opening remarks at Digital Book World earlier this month, I said this: At the very least, every house should do a “digital audit” for every author they sign […]
Now Kings of ebook subscription, what will impede the ebook share growth for Amazon?
With the news this morning that Scribd has thrown in the towel on unlimited ebook subscriptions, Amazon is the last player standing with an “all-you-can-eat” ebook subscription offer for a general audience. The juxtaposition of the publishers’ insistence on being paid full price for ebooks being lent once and the late Oyster’s and the now thrice-hobbled […]
Ebooks change the game for both backlist and export
There are two aspects of the business that ebooks should really change. One is that ebooks can really enable increases in sales of the backlist. The other is that ebooks will really enable sales outside the publisher’s home territory. The second piece of this hardly even requires much effort. At a conference called Camp Coresource hosted by […]
The establishment seems very unworried about being toppled by indies, and 5 other learnings
Programming Digital Book World and the kind of consulting we do require that we spend a lot of time in our office trying to figure out what the industry should be thinking more about. On that topic, there was this recent post with my thoughts about what should be top-of-mind for publishers these days as […]