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Getting an award and getting caught up with innovation with BISG

April 21, 2019 by Mike Shatzkin Leave a Comment

The Book Industry Study Group, or BISG, is a book publishing trade organization now headed by Brian O’Leary that was formed to be pan-industry. They were preceded by the Association of American Publishers (AAP) and the American Booksellers Association (ABA), but those were two “sides” of the book trade with their own interests, and they […]

Filed Under: Autobiographical, Conferences, Digital Book World, General Trade Publishing, Industry Events, Licensing and Rights, New Models, Publishing History, Supply-Chain, Technology Tagged With: Alison Rich, Apple, Barnes & Noble, BISG, Book Industry Study Group, Booknet Canada, Bradley Metrock, Brian O'Leary, Carolyn Pittis, Christopher Kenneally, climatechangeresources.org, Copyright Clearance Center, Curtis Brown, Dominique Raccah, Eleanor Shatzkin, Ginger Clark, Google, Hachette, HarperCollins, Ingram, Jess Johns, Kindle, Lena Tabori, Leonard Shatzkin, Maja Thomas, Michael Tamblyn, MVB U.S. Michael Cader, Planned Production, PRH, PublishersLunch, Rakuten Kobo, ReaderLink, Sally Dedecker, Sandy Paul, Sourcebooks, Story Fit, Ted Hill, Wattpad, Welman Digital

Dick McCullough was a great client for me, a great boss for many, and a great guy for everybody

June 18, 2017 by Mike Shatzkin 7 Comments

I hadn’t seen Dick McCullough, who was my most-fun-to-work-with client of all time and the best leader I ever met in the corporate world, for at least a few years when I got a phone call from him at 7pm last New Year’s Eve. He was calling to tell me that he had just had […]

Filed Under: Autobiographical, General Trade Publishing, Publishing History Tagged With: ABA Convention, Charles Ellis, Crowell-Collier, Dan McNamee, Dick McCullough, George Stanley, Harry McCullough, Jess Johns, John Wiley, Leonard Shatzkin, Macmillan, Michael Bennett, Peter Clifton, Peter McCarthy, Rich Freese, Scribners, Stewart Wolpin, Teresa Hartnett, Warren Sullivan

Changes going on around here

October 5, 2016 by Mike Shatzkin 23 Comments

This post is personal, but it is also business. It’s about the shifts taking place in my personal corner of the publishing world, but which will soon enough touch the marketing of many books. For the past couple of years, I have been building a digital marketing business called Logical Marketing with Peter McCarthy and Jess […]

Filed Under: Autobiographical, General Trade Publishing, SEO, Supply-Chain, Technology Tagged With: "What Everyone Needs to Know", BaseballLibrary.com, David Joseph, Evan Schnittman, Hachette, Jess Johns, Logical Marketing, New York Review of Books, OptiQly, Oxford University Press, Penguin, Peter McCarthy, Random House, Robert Riger, Sportsline, Supply Chain Tracker, VISTA

If the industry is changing, publishing house structures, processes, and budgets need to change too

March 17, 2016 by Mike Shatzkin 30 Comments

A thought kept recurring — one I’ve written about before — while I was learning new stuff at Digital Book World last week. The structure of publishing houses and of the publishing process as it has developed over the past century make some of the challenges and opportunities of publishing in the emerging digital era […]

Filed Under: Digital Book World, General Trade Publishing, Licensing and Rights, Marketing, New Models Tagged With: "Put Me in the Story", Amazon, Andrew Rhomberg, Data Guy, DBW, Dominique Raccah, Jellybooks, Jess Johns, Logical Marketing Agency, Marcus Leaver, Mary Ann Naples, New York Times, Pete McCarthy, Quarto, Quarto Knows, Rodale, Simple Truths, Sourcebooks

The Audience Information Sheet is more useful than the Title Information Sheet for marketers (and for publicity and sales too)

August 31, 2015 by Mike Shatzkin 2 Comments

The core principles and workflows around marketing books really require change in the digital age, and perhaps more radical change than many people thought. The time-honored process was to somehow communicate knowledge of what was inside a book to book reviewers and bookstore buyers so they could decide whether it was suitable for their audience […]

Filed Under: General Trade Publishing, Marketing, New Models, SEO, Supply-Chain Tagged With: Audience Information Sheet, B2B, B2C, Google, Jess Johns, Logical Marketing, Peter McCarthy, Title Information Sheet

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

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  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
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