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Atomization: publishing as a function rather than an industry

March 19, 2013 by Jess 57 Comments

The announcement of what amounts to the first book publishing program spawned by Google demonstrates a paradigm we’re seeing repeatedly. It suggests a sweeping change in publishing from how we’ve known it. The bottom line is that most people employed publishing books perhaps as soon as 10 years from now won’t be working for publishing […]

Filed Under: General Trade Publishing, New Models, Publishing History, Self-Publishing, Supply-Chain, Technology, Vertical Tagged With: "Wool", Amazon, atomization, Dan Lubart, David Worlock, DBW, Facebook, Google, Hugh Howey, Ingram, iobyte, Kristin Nelson, NBC, New York Times, Perseus, Random House, Simon & Schuster, Toronto Star, Twitter, verticaliation

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author

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