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Digital marketing and coping with Amazon are the two big challenges for publishers as we begin 2017

January 3, 2017 by Mike Shatzkin 8 Comments

I am getting ready to attend my first Digital Book World as a “civilian” (having programmed and moderated the first seven), Thinking about DBW entails recognizing how different the book publishing world today is from what I expected three or six years ago. Be that as it may, the big challenges for the industry — […]

Filed Under: Authors, Conferences, Digital Book World, eBooks, General Trade Publishing, Marketing, Publishing History, SEO, Supply-Chain, Technology Tagged With: "Electronic Publishing and Rights", Amazon, Apple, Author Earnings, B&N, Brian Defiore, Codex, Dan Lubart, Data Guy, Ginger Clark, Hugh Howey, iBooks, Ingram, iobyte, John Sargent, Jon Fine, Kindle, Knopf, Kobo, Macmillan, Michael Cader, NetGalley, Nielsen Bookscan, Nook, Peter Hildick-Smith, Peter McCarthy, Porter Anderson, Publishers Weekly, Simon & Schuster, Susan Ruszala, Ted Hill, Wall Street Journal

My personal list of what should be top-of-mind for publishers around digital change today

May 20, 2015 by Mike Shatzkin 12 Comments

What are the most important digital change issues publishers face? To prepare for DBW 2016, we need to decide what publishers need to be thinking about and learning about next March, when the seventh annual DBW will take place. It would be extremely limiting for that selection to be based on my thoughts and opinions […]

Filed Under: Conferences, Digital Book World, Direct response, eBooks, General Trade Publishing, Global, Licensing and Rights, Marketing, SEO, Supply-Chain Tagged With: Amazon, Big Five, Dan Lubart, DBW 2016, Digital Book World, Google, Hachette, HarperCollins, Ingram, Iobyte Solutions, Penguin Random House, Tor.com, Vearsa

Two thoughts: what was one book business may divide by format and backlist may be the neglected marketing opportunity

May 28, 2013 by Mike Shatzkin 17 Comments

It’s a busy week for us this week, with BookExpo America in town. We have our all-day Publishers Launch conference on Wednesday, May 29, and a solid two days of appointments on Thursday and Friday. I have the time today to present two ideas we’ll be touching upon at the conference and that I’ll be […]

Filed Under: eBooks, General Trade Publishing, Publishers Launch Conferences, Vertical Tagged With: Abrams, Aerbook, Dan Lubart, Dorling Kindersley, Iobyte Solutions, Open Road, Quarto, Rodale, Ron Martinez

“Scale” is a theme everybody in publishing needs to be thinking about, so we’ve made it the focus of our next Publishers Launch Conference

May 8, 2013 by Mike Shatzkin 7 Comments

The overarching theme of our upcoming Publishers Launch Conference at BookExpo America on May 29 is “scale”. I thank my PLC partner, Michael Cader, for urging that we label that as a core concern worthy of being the centerpiece for a day’s discussion. (With that nudge, I identified “scale”, along with “verticalization” and “atomization”, as […]

Filed Under: Atomization, Digital Book World, eBooks, General Trade Publishing, Publishers Launch Conferences, Scale Tagged With: Abrams, Adam Silverman, Aerbook, Alison Uncles, Amazon, Andrea Fleck-Nisbet, Apple, Ben Evans, BookExpo America, Brian Defiore, Brian Napack, Carolyn Pittis, Chicago Tribune, Crown Illustrated, Dan Lubart, David Nussbaum, David Wilk, Defiore and Company, Dorling Kindersley, Doug Stambaugh, Enders Analysis, F+W Media, Facebook, Folio Literary Management, Frederator Books, Google, Hachette, HarperCollins, Inkling, Iobyte Solutions, Jeff Abraham, Jennifer Day, John Wiley, Joseph Craven, Ken Michaels, Lauren Shakely, Lindy Humphreys, Lorraine Shanley, Macmillan, Market Partners International, Mary Ann Naples, Michael Cader, Microsoft, Penguin, Pete McCarthy, Peter Balis, Providence Equity Partners, Quarto Group, Random House, Robert Gottlieb, Rodale, Ron Martinez, Scott Hoffman, Simon & Schuster, Steve Kobrin, Tim Greco, Toronto Star/Star Dispatches, Trident Media Group, Wharton Digital Press, Workman

Atomization: publishing as a function rather than an industry

March 19, 2013 by Jess 57 Comments

The announcement of what amounts to the first book publishing program spawned by Google demonstrates a paradigm we’re seeing repeatedly. It suggests a sweeping change in publishing from how we’ve known it. The bottom line is that most people employed publishing books perhaps as soon as 10 years from now won’t be working for publishing […]

Filed Under: General Trade Publishing, New Models, Publishing History, Self-Publishing, Supply-Chain, Technology, Vertical Tagged With: "Wool", Amazon, atomization, Dan Lubart, David Worlock, DBW, Facebook, Google, Hugh Howey, Ingram, iobyte, Kristin Nelson, NBC, New York Times, Perseus, Random House, Simon & Schuster, Toronto Star, Twitter, verticaliation

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business
  • “Automated ebook marketing by Open Road; can anybody else do it?”
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  • Google knocked us out for a couple of days, but we’re back!
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  • What the ruling against the PRH-S&S merger means for the publishing business

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