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Digital marketing and coping with Amazon are the two big challenges for publishers as we begin 2017

January 3, 2017 by Mike Shatzkin 8 Comments

I am getting ready to attend my first Digital Book World as a “civilian” (having programmed and moderated the first seven), Thinking about DBW entails recognizing how different the book publishing world today is from what I expected three or six years ago. Be that as it may, the big challenges for the industry — […]

Filed Under: Authors, Conferences, Digital Book World, eBooks, General Trade Publishing, Marketing, Publishing History, SEO, Supply-Chain, Technology Tagged With: "Electronic Publishing and Rights", Amazon, Apple, Author Earnings, B&N, Brian Defiore, Codex, Dan Lubart, Data Guy, Ginger Clark, Hugh Howey, iBooks, Ingram, iobyte, John Sargent, Jon Fine, Kindle, Knopf, Kobo, Macmillan, Michael Cader, NetGalley, Nielsen Bookscan, Nook, Peter Hildick-Smith, Peter McCarthy, Porter Anderson, Publishers Weekly, Simon & Schuster, Susan Ruszala, Ted Hill, Wall Street Journal

Atomization: publishing as a function rather than an industry

March 19, 2013 by Jess 57 Comments

The announcement of what amounts to the first book publishing program spawned by Google demonstrates a paradigm we’re seeing repeatedly. It suggests a sweeping change in publishing from how we’ve known it. The bottom line is that most people employed publishing books perhaps as soon as 10 years from now won’t be working for publishing […]

Filed Under: General Trade Publishing, New Models, Publishing History, Self-Publishing, Supply-Chain, Technology, Vertical Tagged With: "Wool", Amazon, atomization, Dan Lubart, David Worlock, DBW, Facebook, Google, Hugh Howey, Ingram, iobyte, Kristin Nelson, NBC, New York Times, Perseus, Random House, Simon & Schuster, Toronto Star, Twitter, verticaliation

DBW lets us look at ebook bestsellers by price, and things are revealed

August 20, 2012 by Jess 17 Comments

Digital Book World unveiled its new ebook bestseller lists this morning. They put this effort together — I program the annual January conference for them; this work has almost nothing to do with me (although I’m over-generously credited with having provided “guidance”) — over the past couple of months working with Dan Lubart. Lubart owns […]

Filed Under: Authors, Digital Book World, eBooks, General Trade Publishing, Publishers Launch Conferences, Self-Publishing, Supply-Chain Tagged With: "The Marriage Bargain", Barnes & Noble, Codex Group, Colleen Hoover, Dan Lubart, DBW, Digital Book World, Entangled Publishing, Hachette, HarperCollins, iobyte, Jane Litte, Jim Hilt, Kensington, Kobo, Macmillan, Nook, NY Times, Penguin, Peter Hildick-Smith, Publishers Launch Frankfurt, Random House, Scholastic, Simon & Schuster, Soho, Theresa Horner, USA Today, Waterstone's, WH Smiths

Dynamic pricing: what it is and what it isn’t

July 12, 2011 by Mike Shatzkin 22 Comments

Dynamic pricing is a buzzphrase making the rounds of publishers at the moment as they begin to get their arms around the opportunities inherent in the agency model. They are aware that Amazon does a lot of pricing automated by algorithms and some of the more creative and tech-minded thinkers are wondering if publishers need […]

Filed Under: eBooks, General Trade Publishing, New Models, Supply-Chain Tagged With: Dan Lubart, dynamic pricing, iobyte

Data helps us understand ebook pricing impacts

June 15, 2011 by Mike Shatzkin 35 Comments

My new buddy and client over at iobyte, Dan Lubart, inspired a post last week about Amazon’s new Sunshine promotion because he documented its impact on their bestseller list. Since then he’s put up two new posts that are only worth reading if you care at all about the effect of price on today’s ebook […]

Filed Under: eBooks, General Trade Publishing, New Models, Publishing History, Supply-Chain Tagged With: "My Horizontal Life", Amazon, Barnes & Noble, Dan Lubart, Doubleday, iobyte, Kindle, Nook, Sunshine promotion

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business
  • “Automated ebook marketing by Open Road; can anybody else do it?”

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