In the Internet world, brands will be more important than they’ve ever been before. Why? Because as the number of choices available to anybody seeking anything proliferate, brand is the shortcut that allows choices to be made quickly and reliably. And the Internet does nothing better than presenting us with more choices for any quest […]
Aggregation and curation: two concepts that explain a lot about digital change
Aggregation and curation: two concepts that explain a lot about digital change Every time I read a story about why newspapers are failing that doesn’t mention the role of aggregation and curation in their troubles, it reminds me that something very fundamental is being missed, even by very sophisticated observers. Aggregation is one of the […]
Is the ebook and POD combo a viable publishing strategy yet?
There’s a new publishing model afoot, which is to lead with the ebook and just print what you need. That might be POD, and it might be press runs, if you can sell out whole press runs. If the ebook becomes a substantial chunk of sales and if ebooks maintain their prices, this looks like […]
One brave publishing executive speaks out on ebook pricing, and we comment
When I did my two recent posts on ebook pricing — first one proposing “debut pricing” and then one taking it back as not viable — I got a note from a major company CEO saying that, of course, no publisher could discuss pricing with me because of anti-trust concerns. At the same time, I […]
Debut pricing: my idea, great idea, unfortunately can’t work
In the words of Emily Litella, the Saturday Night Live character of the 1970s invented by Gilda Radner, “never mind.” I’m referring to my post about “debut pricing” from earlier this week. It can’t be done; at least not easily and at least not immediately. The challenges we face require a continuing conversation and crowds […]
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