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Publishers adding value on the marketing side

November 17, 2011 by Mike Shatzkin 39 Comments

Obviously my day job, consulting, informs a lot of what goes into The Shatzkin Files. I guess it is just as obvious that I can’t quote everybody who tells me something or attribute everything I want to write about to a specific company or individual. I don’t make a living writing this blog and I […]

Filed Under: Authors, Conferences, Digital Book World, Direct response, eBooks, General Trade Publishing, New Models, Publishers Launch Conferences, Supply-Chain Tagged With: Alice Walker, Amazon, Barbara Marcus, Carl Hiaasen, Diversion Books, Fritz Foy, HarperCollins, Jane Friedman, Lawrence Block, Macmillan, Open Road, Pablo Defendini, Rachel Chou, Random House, Scott Waxman, Tor.com, William Styron

Would million ebook-selling author John Locke be better off with a publisher? I think he very well might…

June 26, 2011 by Mike Shatzkin 120 Comments

The experience of the most successful self-published author I know of, just described in his newest book, makes a powerful but unintended case that authors who want to really make money are still better off with a publisher. I discovered the author John Locke a few months ago when I was learning a bit about […]

Filed Under: Authors, Direct response, eBooks, General Trade Publishing, Licensing and Rights, New Models, Self-Publishing, Vertical Tagged With: "How I Sold 1 Million eBooks in Five Months", Barry Eisler, Carl Hiaasen, Jim Thompson, Joe Konrath, John Locke

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

Follow Mike on Twitter @MikeShatzkin.

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Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business
  • “Automated ebook marketing by Open Road; can anybody else do it?”

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Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author

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