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Publishers adding value on the marketing side

November 17, 2011 by Mike Shatzkin 39 Comments

Obviously my day job, consulting, informs a lot of what goes into The Shatzkin Files. I guess it is just as obvious that I can’t quote everybody who tells me something or attribute everything I want to write about to a specific company or individual. I don’t make a living writing this blog and I […]

Filed Under: Authors, Conferences, Digital Book World, Direct response, eBooks, General Trade Publishing, New Models, Publishers Launch Conferences, Supply-Chain Tagged With: Alice Walker, Amazon, Barbara Marcus, Carl Hiaasen, Diversion Books, Fritz Foy, HarperCollins, Jane Friedman, Lawrence Block, Macmillan, Open Road, Pablo Defendini, Rachel Chou, Random House, Scott Waxman, Tor.com, William Styron

Planning the next publishing model: a new take on “no returns”

May 24, 2010 by Mike Shatzkin 16 Comments

Although there are some very good minds working on the next publishing model — Jane Friedman with Open Road and Richard Nash with Cursor being the first two that leap to mind — I have developed a couple of thoughts that might be helpful to them or to others planning to avail themselves of the […]

Filed Under: eBooks, General Trade Publishing, New Models, Print-On-Demand, Supply-Chain Tagged With: Amazon, Baker & Taylor, Barnes & Noble, Books-a-Million, Borders, Cursor, Hachette Book Group, HarperCollins, Ingram, Jane Friedman, Jeffrey Sharp, Lightning, Open Road, Pablo Defendini, Rachel Chou, Richard Nash, Tor

Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

Follow Mike on Twitter @MikeShatzkin.

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Recent Posts

  • Remembering Jim Haynes, the man with more friends than anybody else
  • Thoughts about what Covid and 2020 mean for book publishing
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  • 2020: Zero year thoughts about the changes in book publishing

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