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Ten Years Ago Amazon Started A Revolution and It Just Gave Me a Very Good Month

November 30, 2017 by Mike Shatzkin 1 Comment

Ten years ago, Amazon released the first Kindle device. There had been electronic book reading devices before the Kindle and, indeed, the Sony ereader was actively in the market when Kindle arrived. (Others, like Rocketbook and Softbook, had perished for lack of interest.) Kindle and Amazon succeeded where others failed for several reasons. First and […]

Filed Under: Autobiographical, eBooks, General Trade Publishing, Licensing and Rights, New Models, Publishing History, Self-Publishing Tagged With: "The View from Section 111", "When the Knicks Became Champs", Amazon, Apple, Barnes & Noble, Diversion Books, iBookstore, iPad, iPhone, Kindle, Kobo, Nook, Prentice-Hall, Scott Waxman, Shatzkin Files, Simon Collinson

Conferences are thermometers recording the level of fear about publishing changes

December 7, 2016 by Mike Shatzkin 7 Comments

In the latest sign that the need for information about digital change in publishing has undergone a sea change in the past few years, it was announced today that Nielsen will not stage an independent conference in London this April, but will instead join forces with the London Book Fair to do an event there […]

Filed Under: General Trade Publishing, Global, Industry Events, Marketing, New Models, Publishing History, SEO, Supply-Chain Tagged With: Amazon, Barnes & Noble, David Nussbaum, Denis Bennett, Digital Book World, Diversion Books, EverAfter Romance, F+W Media, Frankfurt Book Fair, Ingenta, Ingram, KIPI, Knowledge Industry Publications, London Book Fair, Michael Cader, Microsoft, NetGalley, Nielsen, O'Reilly Media, Palm, Publishers Lunch, Publishers Weekly, Radius Book Group, Sara Domville, Scott Waxman, Sony, Tim O'Reilly, Tools of Change, VISTA Computer Services

The latest marketplace data would seem to say publishers are as strong as ever

October 18, 2016 by Mike Shatzkin 61 Comments

This post began being written a couple of weeks ago when I recalled some specific misplaced expectations I had for the self-publishing revolution and started to ponder why things happened the way they did in recent years. It turns out a big part of the answer I was looking for provides clarity that extends far […]

Filed Under: Authors, eBooks, General Trade Publishing, Marketing, New Models, Scale, Self-Publishing, Supply-Chain Tagged With: "Wool", Amanda Hocking, Amazon, Author Earnings, Avon, Barnes & Noble, Bob Mayer, Borders, Boston Bruins, Boston Globe, Bruce Harris, Byliner, Data Guy, Diversion Books, Hearst, Hugh Howey, Ingram, Ingram Spark, Macmillan, Meredith, Michael Cader, Morrow, Nathan Myhrvold, NBC, Norton, Politico, Pronoun, Publishing Perspectives, Random House, Rodale, Scott Waxman, Simon & Schuster, Sterling Publishing, The Atlantic, The Boston Globe, The Guardian, The Huffington Post, The Minneapolis Star-Tribune, The New York Times, The Washington Post, Vook, Whitey Bulger

When it comes to supporting authors in marketing efforts, no publisher has it right yet

March 24, 2016 by Mike Shatzkin 12 Comments

It is my firm conviction that the biggest shortcoming of traditional publishers these days is their failure to help authors help themselves with digital marketing. In my opening remarks at Digital Book World earlier this month, I said this: At the very least, every house should do a “digital audit” for every author they sign […]

Filed Under: Authors, General Trade Publishing, Marketing, New Models, Publishers Launch Conferences, SEO Tagged With: Big Five, Digital Book World, Diversion Books, Google, Ingram, Ingram Spark, Pub Launch Kids, Radius

Agents who come to Digital Book World will learn a lot they can immediately apply

February 15, 2016 by Mike Shatzkin Leave a Comment

The mission of the Digital Book World conference is industry education around digital change. There is a plethora of programming for this year’s event that will serve that purpose particularly well for literary agents. Of all the people in the industry, it would seem to me that agents would get the fastest and surest “return […]

Filed Under: Authors, Digital Book World, Direct response, eBooks, General Trade Publishing, Industry Events, Licensing and Rights, Marketing, New Models, rights, Self-Publishing, SEO, Supply-Chain, Technology Tagged With: Amazon, Apple, Atria, Author Earnings, Barnes & Noble, Boersenverein, Copyright Clearance Center, Data Guy, Diversion Books, Dystel & Goderich, Evan Schnittman, Facebook, Fred Argir, Google, Hugh Howey, Jaime Levine, Jane Dystel, Jane Friedman, Jessica Saenger, Johanna Castillo, Jon Taplin, Jonathan Kanter, Julie Trelstad, Michael Cader, Mostly Marketing Masterclasses, Moz, Publishers Launch Kids, Rand Fishkin, Roy Kaufman, S&S, Scott Galloway, Virginia Heffernan, Writer's House

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
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