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Crafting a publishing strategy to address a very specific need

February 14, 2017 by Mike Shatzkin 3 Comments

Lena Tabori is, like me, a book publishing lifer who wants to work on climate change. She was an executive at Abrams when I met her and went on to be a founder of illustrated book publisher Stewart Tabori & Chang and then Welcome Books, the book publishing arm of her Welcome Enterprises. (Lena recently […]

Filed Under: Marketing, New Models, Politics, Publishing Tagged With: 350.org, Abrams, Al Gore, Benjamin Harlow, Bill McKibben, Citizens Climate Lobby, climatechangeresources.com, ClimateNexus, Environmental Defense Fund, Lena Tabori, Martin Levin, Mary Tiegreen, Publishers Lunch, Rizzoli, Sierra Club, Stewart Tabori & Chang, Welcome Books, Welcome Enterprises

Four of the big five have new deals with Amazon and only the biggest is still to negotiate one

April 24, 2015 by Mike Shatzkin 5 Comments

A reporter called earlier this week focused on what he figures are the upcoming negotiations over trading terms between Amazon and Penguin Random House. I had observed when Amazon was throwing sharp elbows at Hachette during their contractual dispute that Amazon wouldn’t try similar tactics with PRH. Since then, with HarperCollins and Amazon having announced […]

Filed Under: Direct response, eBooks, General Trade Publishing, Marketing, New Models, Subscriptions, Supply-Chain Tagged With: Abrams, Amazon, B&N Nook, Big Five, Big Six, Bloomsbury, Books-a-Million, Cambridge, Chronicle, DOJ, Egmont, Following Four, Google Play, Hachette, HarperCollins, Harry Potter, iBookstore, Justice Cote, Kindle Unlimited, Kobo, Macmillan, Oxford, Oyster, Penguin Random House, PRH, Quarto, Running Press, Scholastic, Scribd, Simon & Schuster, Tor.com

The future of books in stores

July 23, 2013 by Mike Shatzkin 15 Comments

The future for books in retail stores is not unified; it’s dispersed. To the extent that there continue to be bookstores (and although shelf space in them will continue to decline inexorably, they’ll also be around for years to come), the bookstores will increasingly be more about books for reading and less about books for […]

Filed Under: Atomization, General Trade Publishing, New Models, Supply-Chain, Vertical Tagged With: Abrams, Amazon, Barnes & Noble, Chronicle, Kindle, Nook, Quarto, showrooming, vendor-managed inventory, West Broadway Book Distribution, Workman

Two thoughts: what was one book business may divide by format and backlist may be the neglected marketing opportunity

May 28, 2013 by Mike Shatzkin 17 Comments

It’s a busy week for us this week, with BookExpo America in town. We have our all-day Publishers Launch conference on Wednesday, May 29, and a solid two days of appointments on Thursday and Friday. I have the time today to present two ideas we’ll be touching upon at the conference and that I’ll be […]

Filed Under: eBooks, General Trade Publishing, Publishers Launch Conferences, Vertical Tagged With: Abrams, Aerbook, Dan Lubart, Dorling Kindersley, Iobyte Solutions, Open Road, Quarto, Rodale, Ron Martinez

“Scale” is a theme everybody in publishing needs to be thinking about, so we’ve made it the focus of our next Publishers Launch Conference

May 8, 2013 by Mike Shatzkin 7 Comments

The overarching theme of our upcoming Publishers Launch Conference at BookExpo America on May 29 is “scale”. I thank my PLC partner, Michael Cader, for urging that we label that as a core concern worthy of being the centerpiece for a day’s discussion. (With that nudge, I identified “scale”, along with “verticalization” and “atomization”, as […]

Filed Under: Atomization, Digital Book World, eBooks, General Trade Publishing, Publishers Launch Conferences, Scale Tagged With: Abrams, Adam Silverman, Aerbook, Alison Uncles, Amazon, Andrea Fleck-Nisbet, Apple, Ben Evans, BookExpo America, Brian Defiore, Brian Napack, Carolyn Pittis, Chicago Tribune, Crown Illustrated, Dan Lubart, David Nussbaum, David Wilk, Defiore and Company, Dorling Kindersley, Doug Stambaugh, Enders Analysis, F+W Media, Facebook, Folio Literary Management, Frederator Books, Google, Hachette, HarperCollins, Inkling, Iobyte Solutions, Jeff Abraham, Jennifer Day, John Wiley, Joseph Craven, Ken Michaels, Lauren Shakely, Lindy Humphreys, Lorraine Shanley, Macmillan, Market Partners International, Mary Ann Naples, Michael Cader, Microsoft, Penguin, Pete McCarthy, Peter Balis, Providence Equity Partners, Quarto Group, Random House, Robert Gottlieb, Rodale, Ron Martinez, Scott Hoffman, Simon & Schuster, Steve Kobrin, Tim Greco, Toronto Star/Star Dispatches, Trident Media Group, Wharton Digital Press, Workman

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business
  • “Automated ebook marketing by Open Road; can anybody else do it?”

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  • Running a big publishing house is not as much fun as it used to be
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  • When a publisher might not do as good a job as a self-publishing author

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