The publishing industry faces some mammoth challenges that it will be very hard for any one publisher, even the biggest, to address. Costs have to be cut dramatically over the next few years. New technology is going to enable upstarts to compete in the marketplace with far less overhead and infrastructure than legacy publishers have […]
Why publishers need to understand brand
In the Internet world, brands will be more important than they’ve ever been before. Why? Because as the number of choices available to anybody seeking anything proliferate, brand is the shortcut that allows choices to be made quickly and reliably. And the Internet does nothing better than presenting us with more choices for any quest […]
The digital transition really IS harder for trade publishers than for other publishers
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The need for critical mass is why verticalization is a process
I had the good fortune to spend a couple of days last week in Toronto to speak at a conference on “Giving it Away”, how the culture of “free” is affecting the book business. My workshop sessions were called “Giving It Away with a Purpose”, by which I meant using content as “bait” to build […]