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Further ruminations about the complex notion of scale in publishing

May 23, 2013 by Mike Shatzkin Leave a Comment

Our May 29 conference is built around the theme of “scale” in our business, which means something different than it did a very short time ago. Usually “using scale” means “employing the competitive advantages of size” but it can also be leveraging efficiency; the key beneficial characteristic of scale is that unit costs decline with […]

Filed Under: General Trade Publishing, New Models, Publishers Launch Conferences, Scale, Supply-Chain, Unbundling, Vertical Tagged With: "50 Shades of Gray", "Twilight", Alloy Entertainment, Amazon, Apple, Brian Murray, Chicago Tribune, F+W Media, fan fiction, Frederator, Google, Hachette, HarperCollins, Harvard Common Press, Hay House, Ingram, Kindle Worlds, Penguin, Perseus, Pete McCarthy, Random House, Toronto Star, Vogue Knitting, Wharton

Two new initiatives to ponder as we end the year

December 28, 2012 by Jess 1 Comment

Two announcements made in the last two weeks caught our attention. One was Simon & Schuster’s deal with Author Solutions, creating a new Archway Editions publishing imprint. This was the third such major deal with a publisher for ASI, following similar arrangements forged with romance publisher Harlequin and Christian publisher Thomas Nelson (now owned by […]

Filed Under: Authors, Direct response, General Trade Publishing, New Models, Supply-Chain Tagged With: Amanda Hocking, Amazon, Archway Editions, Author Solutions, Bella Andre, Bookateria, Bookish, F+W Media, Ganxy, Harlequin, HarperCollins, Hay House, Hugh Howey, Impelsys, Indiebound, John Locke, Macmillan, Osprey, Politico, Politics & Prose, Publishers Lunch, Random House, Simon & Schuster, Thomas Nelson, Tor Books, Zola

Rethinking book marketing and its organization in the big houses

December 17, 2012 by Jess 31 Comments

Here’s a modest proposal about how marketers at big publishers should be organized. By audience segment, or, to use my own favored terminology, by vertical. Marketing demands it and entirely new business opportunities — beyond publishing — can arise from it. A publisher — even the most general publisher — should figure out which audiences […]

Filed Under: General Trade Publishing, New Models, Supply-Chain, Vertical Tagged With: Allromanceebooks.com, Avon, Hay House, Jane Friedman, McCarthy-Digital, Open Road, Perseus, Pete McCarthy, Random House, Rick Joyce, Tor

Will juvie publishing remain a book business as tablets take over?

November 1, 2010 by Mike Shatzkin 20 Comments

This post will discuss a realization I had even before this morning’s news about the developing e-products scene. I’ve always been a skeptic about enhanced ebooks, based on seeing my hunch that they wouldn’t work come true 15 years ago with CD-Roms. But it is increasingly obvious that CD-Rom type thinking will work very well […]

Filed Under: Digital Book World, eBooks, Licensing and Rights, New Models, Publishing Tagged With: Alice fo the iPad, Apple, Callaway Digital Arts, CD-Roms, Disney, Dr. Seuss. Berenstain Bears, Electronic Arts, Google, Hasbro, Hay House, iFund, iPad, iPhone, iPod Touch, Kleiner Perkins Caufield & Byers, Marc Jaffe, Nickelodeon, NOOKcolor, Oceanhouse Media, Publishers Lunch, Rabbit Ears Library, Random House, Rick Richter, Rodale, Ruckus Media Group, Simon & Schuster, Smashing Ideas, The Jungle Book, The Wizard of Oz, Trilogy Studios, War of the Worlds

Can big publishers compete if the coin of the realm is “names”?

October 27, 2010 by Mike Shatzkin 10 Comments

In a conversation earlier this week I learned that the big Hollywood talent agencies have come to the recognition that “audience aggregation”, a component of what I have been calling a “vertical” strategy, needs to be incorporated into their thinking going forward. This was signaled very strongly recently when longtime publisher Steve Ross took his […]

Filed Under: Authors, Community, Direct response, General Trade Publishing, New Models, Publishing, Self-Publishing, Supply-Chain, Vertical Tagged With: Abrams Artists Agency, Amazon, Author Solutions, Baker & Taylor, Barnes & Noble, Blio, Borders, Digital Book World, F+W Media, Harlequin, Hay House, Ingram, iUniverse, Joe Konrath, LibreDigital, Open Sky, PubIt, SkyShelf, Steve Ross

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

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