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Marketing will replace editorial as the driving force behind publishing houses

September 4, 2013 by Mike Shatzkin 37 Comments

One of the things my father, Leonard Shatzkin, taught me when I was first learning about book publishing a half-century ago was that “all publishing houses are started with an editorial inspiration”. What he meant by that is that what motivated somebody to start a book publisher was an idea about what to publish. That […]

Filed Under: Digital Book World, General Trade Publishing, Marketing, New Models, Publishers Launch Conferences, Publishing History, Supply-Chain, Technology Tagged With: Bennett Cerf, Doubleday, Facebook, Google, Hilsinger-Mendelson, Iris Blasi, Leonard Shatzkin, Modern Library, Parragon Books, Peter McCarthy, Philip Turner, Pinterest, Random House, Sir Allen Lane, Sterling, Twitter

Ruth Cavin, great editor and world’s nicest person, gone at 92

January 10, 2011 by Mike Shatzkin 58 Comments

The title of “nicest person on the planet” is now open. The longtime incumbent, Ruth Cavin — also a veteran book editor who was known to many as the doyenne of mysteries — died early Sunday morning at the age of 92. She was still holding down a full time position as an editor with […]

Filed Under: Authors, Autobiographical, General Trade Publishing, Publishing History Tagged With: "Dinners for Beginners", "Trolleys", A.J. Shively, Al Silverman, Bram Cavin, Carnegie Tartan, Carnegie Tech, David Sobel, Dolphin Books, Doubleday, Eleanor Oshry, Eleanor Shatzkin, Emily Cavin, Harper, Joan Kahn, Leonard Shatzkin, Nora Cavin, Norman Thomas, Philip Turner, Ruth Brodie, Ruth Cavin, Sally Richardson, St. Martin's Press, Thomas Dunne Books, Tom McCormack, Tony Cavin, Two Continents, Walker and Company, World Publishing, YPSLs

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

Follow Mike on Twitter @MikeShatzkin.

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Recent Posts

  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business
  • “Automated ebook marketing by Open Road; can anybody else do it?”
  • How book publishing has changed in recent decades and the puzzling question of what comes next

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Recent Posts

  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business

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