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Marketing will replace editorial as the driving force behind publishing houses

September 4, 2013 by Mike Shatzkin 37 Comments

One of the things my father, Leonard Shatzkin, taught me when I was first learning about book publishing a half-century ago was that “all publishing houses are started with an editorial inspiration”. What he meant by that is that what motivated somebody to start a book publisher was an idea about what to publish. That […]

Filed Under: Digital Book World, General Trade Publishing, Marketing, New Models, Publishers Launch Conferences, Publishing History, Supply-Chain, Technology Tagged With: Bennett Cerf, Doubleday, Facebook, Google, Hilsinger-Mendelson, Iris Blasi, Leonard Shatzkin, Modern Library, Parragon Books, Peter McCarthy, Philip Turner, Pinterest, Random House, Sir Allen Lane, Sterling, Twitter

What smaller publishers, agents, and authors need to know about ebook publishing

September 5, 2011 by Mike Shatzkin 28 Comments

As the shift from a print-centric book world to a digital one accelerates, more and more digital publishers are creating themselves. The biggest publishers, with the resources of sophisticated IT departments to guide them, have been in the game for years now and paying serious attention since the Kindle was launched by Amazon late in […]

Filed Under: Authors, eBooks, General Trade Publishing, New Models, Publishers Launch Conferences, Self-Publishing, Supply-Chain Tagged With: "eBooks for Everyone Else", Amazon, Apple, Baker & Taylor, Barnes & Noble, BookBaby, Bowker, Copyright Clearance Center, David Wilk, Dimension Books, F+W Media, Google, Ingram Content Group, INscribe Digital, Iris Blasi, Jack Perry, Jane Dystel, Joshua Tallent, Kindle, Knight Agency, Kobo, LibreDigital, Mark Coker, Michael Cader, MintRight, Open Road, OverDrive, Perseus Constellation, PubIt, Renee Register, Rich Fahle, Robert Gottlieb, Ron Martinez, Rosetta, Scott Waxman, Scott Waxman Agency, SEO, Sloan Harris, Smashwords, Story World

Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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  • How book publishing has changed in recent decades and the puzzling question of what comes next
  • Doubts about the Department of Justice’s objection to the PRH acquisition of S&S
  • Every publishing strategy should start with Amazon and Ingram
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  • Amazon has done so many smart things that some of the best ones get forgotten
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Recent Posts

  • How book publishing has changed in recent decades and the puzzling question of what comes next
  • Doubts about the Department of Justice’s objection to the PRH acquisition of S&S
  • Every publishing strategy should start with Amazon and Ingram
  • Why books are different and why enterprises will be discovering they should be issuing them
  • “Enterprise self-publishing” is coming: the third great disruption of book publishing since the 1990s

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Archives

Categories

  • Atomization
  • Authors
  • Autobiographical
  • Baseball
  • Chuckles
  • Climate Change
  • Community
  • Conferences
  • Digital Book World
  • Direct response
  • eBooks
  • Enhanced ebook university
  • General Trade Publishing
  • Global
  • Industry Events
  • libraries
  • Licensing and Rights
  • Marketing
  • New Models
  • Politics
  • Print-On-Demand
  • Publishers Launch Conferences
  • Publishing
  • Publishing History
  • rights
  • Scale
  • Self-Publishing
  • SEO
  • Speeches
  • Subscriptions
  • Supply-Chain
  • Technology
  • Unbundling
  • Uncategorized
  • Vertical

Recent Posts

  • How book publishing has changed in recent decades and the puzzling question of what comes next
  • Doubts about the Department of Justice’s objection to the PRH acquisition of S&S
  • Every publishing strategy should start with Amazon and Ingram

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