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Marketing will replace editorial as the driving force behind publishing houses

September 4, 2013 by Mike Shatzkin 37 Comments

One of the things my father, Leonard Shatzkin, taught me when I was first learning about book publishing a half-century ago was that “all publishing houses are started with an editorial inspiration”. What he meant by that is that what motivated somebody to start a book publisher was an idea about what to publish. That […]

Filed Under: Digital Book World, General Trade Publishing, Marketing, New Models, Publishers Launch Conferences, Publishing History, Supply-Chain, Technology Tagged With: Bennett Cerf, Doubleday, Facebook, Google, Hilsinger-Mendelson, Iris Blasi, Leonard Shatzkin, Modern Library, Parragon Books, Peter McCarthy, Philip Turner, Pinterest, Random House, Sir Allen Lane, Sterling, Twitter

What smaller publishers, agents, and authors need to know about ebook publishing

September 5, 2011 by Mike Shatzkin 28 Comments

As the shift from a print-centric book world to a digital one accelerates, more and more digital publishers are creating themselves. The biggest publishers, with the resources of sophisticated IT departments to guide them, have been in the game for years now and paying serious attention since the Kindle was launched by Amazon late in […]

Filed Under: Authors, eBooks, General Trade Publishing, New Models, Publishers Launch Conferences, Self-Publishing, Supply-Chain Tagged With: "eBooks for Everyone Else", Amazon, Apple, Baker & Taylor, Barnes & Noble, BookBaby, Bowker, Copyright Clearance Center, David Wilk, Dimension Books, F+W Media, Google, Ingram Content Group, INscribe Digital, Iris Blasi, Jack Perry, Jane Dystel, Joshua Tallent, Kindle, Knight Agency, Kobo, LibreDigital, Mark Coker, Michael Cader, MintRight, Open Road, OverDrive, Perseus Constellation, PubIt, Renee Register, Rich Fahle, Robert Gottlieb, Ron Martinez, Rosetta, Scott Waxman, Scott Waxman Agency, SEO, Sloan Harris, Smashwords, Story World

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

Follow Mike on Twitter @MikeShatzkin.

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Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business
  • “Automated ebook marketing by Open Road; can anybody else do it?”

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Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author

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