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Marketing will replace editorial as the driving force behind publishing houses

September 4, 2013 by Mike Shatzkin 37 Comments

One of the things my father, Leonard Shatzkin, taught me when I was first learning about book publishing a half-century ago was that “all publishing houses are started with an editorial inspiration”. What he meant by that is that what motivated somebody to start a book publisher was an idea about what to publish. That […]

Filed Under: Digital Book World, General Trade Publishing, Marketing, New Models, Publishers Launch Conferences, Publishing History, Supply-Chain, Technology Tagged With: Bennett Cerf, Doubleday, Facebook, Google, Hilsinger-Mendelson, Iris Blasi, Leonard Shatzkin, Modern Library, Parragon Books, Peter McCarthy, Philip Turner, Pinterest, Random House, Sir Allen Lane, Sterling, Twitter

Full-service publishers are rethinking what they can offer

September 4, 2012 by Mike Shatzkin 34 Comments

At lunch a few months ago, Brian Murray, the CEO of HarperCollins, expressed dissatisfaction with the term “legacy” to describe the publishers who had been successful since before the digital revolution began. For one thing, he felt that sounded too much like “the past”. “We need to come up with a different term,” was his […]

Filed Under: Authors, General Trade Publishing, New Models, Publishers Launch Conferences, Self-Publishing, Supply-Chain Tagged With: Amazon, Anthony Forbes Watson, Author Solutions, Baker & Taylor, Barnes & Noble, Book Country, Brian Murray, Charlie Redmayne, Dominique Raccah, Faber, Farrar Straus & Giroux, Hachette, HarperCollins, Helmut Pesch, Ingram, Ken Michaels, Knopf, Leonard Shatzkin, Lubbe, Macmillan, Marcello Vena, Modern Library, Osprey, Pan Macmillan, Penguin, Perseus, Politico, Pottermore, Publishing in the 21st Century, Random House, RCS Libri, Rebecca Smart, Rick Joyce, Scholastic, Scribners, Simon & Schuster, Sourcebooks, Stephen Page, VISTA

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

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  • Google knocked us out for a couple of days, but we’re back!
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