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Knowing which titles to work on is a challenge today that was not important 10 years ago

May 11, 2017 by Mike Shatzkin 2 Comments

About 15 years ago, my friend Charlie Nurnberg, then the Sales VP at Sterling (which was, then, an independent publisher not yet bought by Barnes & Noble) threw me a challenge. “For years,” he said, “I got the B&N green-bar report [by which he meant an Excel spreadsheet] every Friday. I had 800 titles on […]

Filed Under: General Trade Publishing, Marketing, New Models, Supply-Chain, Uncategorized Tagged With: Amazon, Barnes & Noble, Borders, Charles Nurnberg, Sterling, Supply Chain Tracker

Frankfurt is still vast, but it seems to be getting smaller

October 17, 2014 by Mike Shatzkin 6 Comments

I’ve spent more than half-a-year of my life in Frankfurt, one week at a time. My first Fair was 1976 so this would have been my 39th if I attended them all. I think I missed two, so that’s 37. I love it and I get enormous commercial benefit from it. I can’t understand people […]

Filed Under: Conferences, General Trade Publishing, Global, Industry Events, Licensing and Rights, Publishers Launch Conferences, Publishing History Tagged With: BEA, BISG, Casablanca Bar, Charlie Nurnberg, Frankfurt Book Fair, Gwyn Headley, Hachette, IDPF, Logical Marketing, London Book Fair, Meridien ParkHotel, Michael Cader, Peter McCarthy, Quarto, Sterling

Publishers need to rethink their marketing deployments and tactics in the digital age to take advantage of their backlists

July 28, 2014 by Mike Shatzkin 15 Comments

Well-articulated complaints about the way traditional publishing compares to self-publishing have recently been posted by two accomplished authors, one who writes fiction and one who writes non-fiction. These point to what most publishers really should already know. Some fundamental and time-honored truths about publishing need to be reexamined as we continue the digital transition. And […]

Filed Under: Authors, eBooks, General Trade Publishing, Licensing and Rights, Marketing, New Models, Scale, Self-Publishing, Supply-Chain, Technology Tagged With: Charlie Nurnberg, Logical Marketing, Open Road, Pete McCarthy, Sterling

Marketing will replace editorial as the driving force behind publishing houses

September 4, 2013 by Mike Shatzkin 37 Comments

One of the things my father, Leonard Shatzkin, taught me when I was first learning about book publishing a half-century ago was that “all publishing houses are started with an editorial inspiration”. What he meant by that is that what motivated somebody to start a book publisher was an idea about what to publish. That […]

Filed Under: Digital Book World, General Trade Publishing, Marketing, New Models, Publishers Launch Conferences, Publishing History, Supply-Chain, Technology Tagged With: Bennett Cerf, Doubleday, Facebook, Google, Hilsinger-Mendelson, Iris Blasi, Leonard Shatzkin, Modern Library, Parragon Books, Peter McCarthy, Philip Turner, Pinterest, Random House, Sir Allen Lane, Sterling, Twitter

Peering into the future and seeing more value in the Random Penguin merger

November 26, 2012 by Jess 30 Comments

So now in addition to the Random House and Penguin merger that is being reviewed by governments far and wide, we have the news that HarperCollins is exploring a tie-up with Simon & Schuster in a deal that hasn’t been made yet. That leaves Hachette and Macmillan, among the so-called Big Six, still on the […]

Filed Under: General Trade Publishing, New Models, Publishing History, Supply-Chain, Vertical Tagged With: Amazon, Ballantine, Barnes & Noble, Book-of-the-Month Club, Dell, Doubleday, Fawcett, Hachette, HarperCollins, Laura Owen, Literary Guild, Macmillan, PaidContent, Penguin, Putnam-Berkley, Random House, Simon & Schuster, Sterling, Thomas Nelson, Viking, Zondervan

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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